With Agence Puck, Farm Forum magazine has become a true editorial fixture. With two issues a year, the magazine keeps evolving to offer content ever closer to its readers’ expectations. Fine proof that, beyond technology, what matters most is passion.
Avoid these 5 B2B communication mistakes!
A poorly defined strategy hurts your visibility and your conversion. No strategy, fuzzy branding, neglected SEO… find out how to optimise your communication to attract more customers in 2025.
Even if the tools are changing (digitalisation, AI, automation, etc.), a number of principles remain the foundation of any effective BtoB marketing and communication strategy. The challenge is therefore to adapt these fundamentals to new channels and buyer behaviour.
Discover the history of the A4 format, a global standard born of the metric system and essential in communication for well-suited, effective materials.
Discover the Leporello, the accordion-folded book beloved of artists and publishers. Practical and attractive, it offers a unique format for presenting images, portfolios and visual creations in a continuous flow. Perfect for contemporary art and publishing!
During economic downturns, companies try to preserve their profits by cutting costs. Naturally, communication budgets are often the first to be cut in such a situation.
During economic downturns, companies try to preserve their profits by cutting costs. Naturally, communication budgets are often the first to be cut in such a situation.
During economic downturns, companies try to preserve their profits by cutting costs. Naturally, communication budgets are often the first to be cut in such a situation.
During economic downturns, companies try to preserve their profits by cutting costs. Naturally, communication budgets are often the first to be cut in such a situation.
As we all know, our daily lives are papered with promotional advertising messages. We are subjected to no fewer than 3,000 appeals every day. In tourism, brands and territories are no exception, especially as the end of the year approaches. They often use the same arguments to promote themselves, creating growing sameness. Positioning yourself is a powerful act of communication that means fighting this sameness and the avalanche of appeals aimed at consumers. This applies to institutions, people, companies and even tourist destinations.
