Farm Forum: a media outlet at the heart of the passion for farming
Agence Puck
20 March 2025
A media outlet at the heart of the passion for farming.
Case IH is much more than an agricultural machinery brand. It's a historic reference in the sector, a company whose machines have left their mark on generations of farmers. From the Quadtrac 715, one of the world's biggest tractors, to the Axial-Flow® combine harvester, the benchmark in single-rotor technology, and the legendary Farmall, which has been evolving for more than 100 years, the brand is lucky enough to have icons of the farming world.
Beyond its machines, the brand enjoys genuine goodwill, even extending to an active community of fans. Building on this reputation, Case IH chose to strengthen its image with a content policy, adopting an ambitious editorial strategy. The aim: to create a media outlet bringing together a community of farmers, a space for sharing and inspiration that goes beyond products. And so Farm Forumwas born, a brand magazine unlike any other.
We drew on what binds the Case IH fan community together: passion. This magazine sets out to share reports about passionate, fascinating people, rather than being entirely dedicated to the brand's products.
However, content production goes far beyond the magazine's capacity. Agence Puck therefore set up a blog that brings together all these articles, and the videos in particular, creating real momentum on social media. The brand's accounts have been strengthened as a result, with the number of followers and engagement constantly on the rise.
A production orchestrated by Agence Puck
Behind Farm Forum, it is Agence Puck that handles the magazine's editorial and visual production, offering content that is relevant, inspiring and rooted in the reality of farming.
A specialist in communication and brand content, Agence Puck has put together a real editorial team, bringing in:
- journalists,
- copywriters,
- photographers,
- illustrators and press cartoonists to add a unique visual touch.
Agence Puck ensures strong editorial consistency and a contemporary, attractive layout. Its work isn't limited to creating content – the agency orchestrates the whole process, from researching subjects to distribution, including coordination with the Case IH network in France.
This collective work makes it possible to offer a structured magazine that does more than boast about machine performance. The editorial line puts people at its centre: portraits of passionate farmers, immersive reports, in-depth features on the challenges facing the sector and even lifestyle pages.
Each issue is carefully designed, following a well-defined flatplan, a meticulous organisation that ensures a rich variety of articles. Editorial production goes hand in hand with careful, modern and dynamic layout work, reflecting the brand's contemporary, innovative image.
Real success and measurable impact
From its first issue in June, Farm Forum was a great success.
- 100,000 copies sent to farm operators.
- A strong presence at trade shows, where the magazine is in high demand.
- A steadily growing audience on the Farm Forum blog, which enriches the print magazine with additional articles, videos and interviews.
- Strong interaction with readers, who are signing up in ever greater numbers to receive the magazine and share their feedback.
At trade shows, Agence Puck and Case IH meet the magazine's readers in person. The response is very positive. This direct contact not only shows the magazine's impact, but also further enhances the brand's image. Farm Forum has thus become a real link between Case IH and its users, strengthening their attachment to the brand.
With Agence Puck, Farm Forum has established itself as a real editorial event. With two issues a year, the magazine continues to evolve to offer content ever closer to its readers' expectations. It's a fine demonstration that, beyond technology, what matters most is passion.
Would you like to develop an editorial project, strengthen your brand communication or explore new content strategies? Agence Puck puts its expertise at your service to design engaging materials adapted to your audience. Please contact us to find out more and bring your ideas to life.
