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Agence Puck

Puck is a Communication Agency that believes that corporate marketing and communication should be real business drivers. To achieve this, we advise our clients and produce the tools and strategies that enable them to conquer their markets.

We have developed a wide range of expertise, ranging from brand strategies to lead generation and the communication and media coverage of their messages. All of these expertise includes a creative dimension through the idea of graphic design or even the communication strategy, so that each action and each message maximizes their impact on the audiences of our clients.

Because the boundaries between digital communication strategies and offline strategies are permeable, we do not conceive our campaigns as intended to occupy a certain territory, but rather to influence audiences.

Our expertise is particularly aimed at BtoB or BtoBtoC sectors, as these are professional territories that require a deep understanding of their businesses and their industries, and that require tailor-made strategies.

The reason we exist

Our vision

Close-up of an eye looking through a digital marketing holographic interface

As the years have passed, marketing and communication have followed paths that have become almost parallel. In BtoB or BtoBtoC domains, marketing is often absent or confined to the designation of a service. As for communication, it is often the means of producing messages about which it is no longer known whether they will have any influence on the company’s business. However, marketing is first and foremost the set of techniques that facilitate the meeting of supply and demand. Communication is an important component of it.

We believe that today marketing and communication must take their place at the heart of the relationship between the company and its customers in perfect harmony with commerce.

That is why we want to make marketing and communication real business levers for companies, and we have integrated strong dimensions of marketing and communication into our expertise.

Our values

Being artisans at heart

There are many ways to do marketing or communication. Industrializing processes, automating production and the dissemination of messages, for example. Of course, we must take advantage of everything that technology brings us, but we will never promise to replace thought, advice, and creativity with automation; because every business and every brand is unique. We need to know how to adapt to it.

Teaching our professions

The fields of expertise in communication and marketing are vast and technical. From creating a website to producing a film, the possibilities are endless. Despite this, we believe that it is through teaching and explaining the techniques that our clients’ teams will build up their expertise and that we can all progress together in more daring and ambitious strategies.

Having a «business oriented» and holistic vision for our clients

Our size leads us to carefully consider our clients’ business models. On the one hand, to understand the driving forces behind their business strategies or innovations, and on the other hand, to adapt our proposals in line with the ambitions of their business dynamics.

Promoting human and environmental responsibility

Both are particularly important to us; they are based on an awareness that is essential for doing our job today. A recognition shared by our clients in their industrial or commercial activities. But we want this to be complemented by a responsibility in human relations with the Agency’s employees or its partners. 

TEAM

Our expertise

Marketing advice and strategy

Positioning your brand is about making a difference, but let’s remember that a brand isn’t just a logo attached to a product. It’s rather the birth of a value in the minds of customers, and that value is in constant battle with those of competitors; that’s why it’s essential to choose the right one to ensure that this goodwill is nurtured and sustained among your customers. They are landmarks, an idea, a territory, a trigger for recall.

And for that, it is first necessary to realize that every company has a brand if it represents something special to its customers. Otherwise, it is just distributing products or services at the point where its customers pass through.

  • Internal/external brand audit 
  • Positioning workshop
  • Positioning strategy
  • Brand repositioning 
  • Architecture of brands
  • Development of a Reason for Being
  • Brand identity and brand platform 
  • Graphic Charter
  • Communication concept
Head of a mannequin with a free mind, with ideas coming out to represent the brand

Communication advice

Promoting your brand, products, information or services is about making them more impactful and recognizable. This is the key to any business. It is essential to expand the scope of your messages to reach your target audience as widely as possible at the right pace. This requires creativity in your messages, but also a true technique to articulate the channels in a coherent framework that will avoid overpressure. This is the fundamental role of a public relations agency.

This requires being attentive to the markets, but also to innovative communication techniques.

  • Brand, product, institutional and promotional communication
  • Print / digital 
  • Creation of advertising communication concept
  • Content production / writing
  • Edition
  • Audiovisual production
  • Community management
Coach with an advertising poster of a woman who leans in to represent communication

Webmarketing advice

Taking advantage of the web to capture contact is a legitimate objective for any company. To do this, it is necessary to organize oneself so as not to put the cart before the horse. A poorly performing website and a poor UX are obstacles to the recovery of qualified contact. It is therefore necessary to monitor all the platforms of a brand to ensure they are optimal. Then the study of the brand’s lexical field is essential to understand the searches of internet users and define a financially viable strategy. Once the foundations are established, it is then necessary to publicize one’s messages to gain audience and convert internet users receptive to the brand. Each business model has its own strategy, so it is essential to adapt it particularly well to the value of the offer.

  • Digital presence audit
  • SEO audit and digital platforms
  • Creation of content
  • Digital campaigns 
  • Social networks 
  • Creation and management of landing pages 
  • Connection to the CRM
Businessman holding a representation of digital marketing in his hands

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