A picture is worth a thousand words. A video is worth a thousand more.

For an international brand like Case IH, video content is no longer an add-on to the communication mix: it is the format that brings social media to life, establishes brand image and builds, season after season, a genuine library of references for an entire community of farmers and professionals.

Puck supports Case IH across the entire value chain: from idea to shoot, from editing to distribution, from publishing to moderating the conversation.

Videos that showcase innovation and expertise

Every machine, every technology, every customer story deserves its own format.

Our production covers:

• New product launches
• Highlighting technical innovations
• Interviews with customers and specialists
• Capturing the highlights of events and agricultural shows

The aim: to turn technical subjects into clear, human content that people will watch to the end. In the field, the farmers themselves carry the message: proof before promise.

YouTube: a strategic showcase

Producing isn't enough. You also have to be seen.

We manage the brand's YouTube channel, which has become a reference for enthusiasts and agricultural professionals alike. Our mission: to turn every video into a lever for visibility and engagement.

In practice:

• Adapting to formats : long videos, Shorts, posts, each piece of content is adapted to how the platform is used
• SEO optimisation : titles, keywords, descriptions and metadata crafted to capture search
• Striking thumbnails, designed around current trends to trigger the click
• An editorial schedule aligned with brand highlights and the farming calendar

A well-optimised video keeps working for months after it goes live. That's where audience capital is built.

An engaged community, not just an audience

Publishing is talking. Replying is having a conversation.

We manage the community day to day:

• Replying to comments and technical questions
• Showcasing user feedback and content
• Moderating and monitoring conversations

These discreet but decisive actions strengthen proximity and humanise the brand's digital communication.

What video changes for the brand

Beyond views, the real stakes lie elsewhere:

• Making visible an innovation that can be hard to explain
• Continuously feeding social media and the dealer network
• Building a base of content that can be reused over time
• Creating a direct link between the brand and its users

Thanks to this video strategy, Agence Puck is helping to make Case IH a more visible, more engaging brand that is ever closer to its users.

End-to-end expertise

This project illustrates how we work:

• Understanding the product before filming
• Optimising each piece of content for the long term
• Keeping the conversation alive after publication

At Puck, we support B2B brands in producing video content that combines production quality, digital performance and community engagement.

Some of our recent work