Sylvania is a major player in lighting solutions. In 2022, the brand launched a revolutionary downlight (recessed spotlight). It features an optic that enables it to light the room while also creating a larger or smaller halo of light, depending on how the optic is opened. This innovation gives architects a new tool for structuring spaces.
Agence Puck therefore proposed an advertising concept to support this idea, as if we were seeing it through the eye of an observer. The iris, reflecting this double halo, then appears as a work of art. The campaign, set to run internationally, has been adapted for print, digital and film.
