For more than 4 years, we have been supporting Case IH France, the world's no. 2 in agricultural equipment (tractors, combine harvesters, balers, etc.), with its marketing strategy.
After receiving briefs on new products or promotional offers, we put 360° actions in place to promote each campaign, according to its priority targets:
- Creation of the graphic concept, or adaptation of international campaigns for the French market
- Defining a complete media plan (press ads, digital banners, SEA management, etc.)
- Creating sales support tools for network dealers (emailing, SMS campaigns, regional press ads, letters, etc.)
- Creating content and visibility campaigns (articles, interviews, videos, etc.)
For a launch or a new product, our main objective is visibility, so content is the watchword. For a promotional campaign, generating new leads comes first.
