Stradal, the leader in precast concrete in France, is a company that has chosen to innovate in the public works infrastructure market, and to do so to facilitate the energy transition and in particular the rollout of electric charging stations. The company asked Agence Puck to support it with the marketing strategy and communication plans for launching this offer: Unimi-1Base™.
The idea was to develop a key visual capable of presenting this new product and its use. The visual was designed in 3D so that it could be easily integrated into images and documents. The communication concept and educational approach were rolled out across:
- brochures,
- digital campaigns,
- acquisition landing pages,
- trade show stands,
- sales presentations.
Since its launch, Unimi-1Base™ from Stradal has attracted the attention of the business ecosystem involved in rolling out charging stations, and Agence Puck is supporting Stradal in its digital search for customers and projects.
