MBDA is a somewhat unusual arms manufacturer on the world market.
It is a company with a European component, and as a result the principles governing sales of its equipment are based on European principles, very different from those of many producer countries.
MBDA entrusted its communication to Agence Puck to find a corporate concept that would highlight these principles through the human dimension.
The “Excellence at Your Side” concept was therefore developed to enable all the countries concerned to communicate with the same graphic guidelines and the idea that MBDA relies on its teams to support its customers beyond cutting-edge technology.
We had to integrate the group's corporate guidelines and create an iconographic development to address each type of defence around the world.
