ART D’ARNOULD
Legrand, one of the world leaders in electrical equipment and fittings, has a gem in its product ranges which, although very present in France, was barely distributed abroad. Art d’Arnould represents the very top end of electrical fittings (switches, sockets…). This equipment, made by hand from metal in very small series and sometimes even custom-made, is found in heritage landmarks, high-end residences and even prestige hotels.
a 360° campaign
For the international rollout of the offer, Legrand enriched its design range to fit better with all high-end interiors. Agence Puck therefore proposed a concept in English, yet strongly evoking France's traditional expertise in luxury: Art d’Arnould, French Fine Art.
The aim was to show that electrical fittings are among the tools available to architects and designers for dressing a space down to the smallest detail.
This campaign was rolled out:
- in print publications,
- in press ads,
- on film,
- in selection guides,
- in a series of tools for the brand's events.
