Linedata is a French software publisher and a star in this market. The company acquired CapitalStream, a solution specialising in lending evaluation software for banks in the United States. The company wanted to reaffirm this solution's leading position on the American market.
One promise: stress-free management of loan application approvals.
Together with the client, we therefore chose to use the Japanese Zen universe to illustrate this promise. The result: a creative territory that makes it possible to express the solution's strengths.
