Cement and concrete admixture technologies are extremely complex. They affect the strength of concrete, but also the environmental impact of the chosen formula. In addition, their formulation must adapt to the various additions used around the world.
These techniques therefore have to be mastered in order to tell the story of these new admixtures, which adapt perfectly to the needs of cement plants. That was the first challenge of this audiovisual production created for Chryso.
The second was undoubtedly producing a full 3D film in record time. In terms of both developing the 3D images and rendering the textures and lighting, production took place in a relatively short time to meet the launch requirements of this new range. A polished production showing that BtoB can access truly high-quality video production to support the substance.
