In 2024, Sylvania, a pioneering lighting company for a century, is celebrating its 100th anniversary with a corporate communication campaign throughout the year. Since its beginnings in 1924, Sylvania has stood out for its spirit of innovation, technical expertise and commitment to research and development. Through this campaign, the brand highlights not only its rich heritage, but also its vision of the future.
A century of innovation and leadership
The brand has introduced revolutionary products that have marked every generation. The campaign highlights the major themes that have shaped the brand, from the first incandescent bulbs to the dominance of LEDs. Well-being, innovation, digitalisation and energy savings are among the themes explored in this campaign.
At the heart of this celebration, Sylvania is rolling out a series of internal and external content that embodies its commitment to a greener, smarter future. This content celebrates in particular the innovations that have shaped the world of lighting for a century.
A tribute to employees
The campaign also pays tribute to the employees who have contributed to the brand's success over the years. Portraits of employees and of past and present scientists are shared to illustrate the commitment and passion that have kept Sylvania a key player in the industry for 100 years.
The agency rolled out and adapted a print and digital creative concept, developed content for social media and organised internal events. It also created a timeline to share this history with all the brand's countries in the EMEA region.
