The 8x is an ultra-long-range business jet.
Its distinctive feature is that it is a trijet, an opportunity to create a concept around endurance, which the triathlon represents perfectly.
Agence Puck therefore created a creative concept evoking sport, endurance and this trijet business jet that only Dassault aviation offers on the market.
It's a way of standing out, but also of measuring up to its great rivals in the ultra-long-range segment: Gulfstream and Bombardier.
The result is visuals that are both high-end and impactful, playing on:
- the 8 in 8X,
- the 3 of the trijet and the triathlete.
Agence Puck also produced a corporate film to promote Dassault Aviation.
To discover all our work, click here.
