MUR EX and FIBAREX: fillers that stand the test of time, in an advertising campaign
Technical product launches often look alike, because they highlight features that are often close to those of competitors.
So you have to try to stand out by being able to combine argument and creativity. This is what was done on these launches for two products whose USP (Unique Selling Propositions) were illustrated as if they were historical facts.
The result is campaigns and communication tools that make an impression on viewers.
FIBAREX is a filler for renovating façades. It keeps them as bright as on day one, despite the passage of time. So it's the durability of the solution that we emphasised here.
This gives us FIBAREX, « the renaissance of façades » and « proof against time and everything else ». (see below)
MUR EX is, for its part, a filler for repairing cracks. Here, we highlighted the strength of the product.
As a result, MUR EX, « a legendary strength » takes on its full meaning. You might even wonder whether it was used to seal Excalibur…
To discover all our work, click here.
