We have been working for several years with Case IH, the American agricultural machinery manufacturer. In particular, we produce various product campaigns and support the marketing department with their media distribution.
This year, we were asked to devise a concept around the tractor from the Quantum range. This machine is mainly intended for the vineyard and orchard market.
Case IH Quantum: the advertising concept
To emphasise the comfort of this tractor, the analogy with a living room, a space dedicated to moments of relaxation, seemed obvious to us.
The cab has been reworked to be more ergonomic, and its windscreen offers excellent visibility. Visually, it was therefore important to highlight this improved visibility with a fine, unobstructed view. Here, over vineyards, given the market the tractor is aimed at.
The viewing angle is also important. We wanted the farmer to be able to imagine themselves quickly and easily in the driver's seat.
Media distribution of the campaign
- Social media,
- Website slider,
- Advertising campaign on Google Ads,
- Print and digital campaigns in specialist farming media,
- Newsletter,
- Letter,
- Etc.
