PubMarketing strategy

Persuading to move towards the energy transition

25 September 2023
Client
Sylvania
Application
EMEA
Team
Bruno Dupille / Faranaze Mitha
Duration
1.5 months

The challenge of the environmental transition is here. 

Reducing consumption while providing a service to the same standards as before: that's what Sylvania offers, at a time when energy bills are soaring. 

Sylvania's proposition is very strong! It makes it possible to reduce consumption by 90%, while financing the upgrade of lighting equipment. Awareness therefore has to come quickly, especially as many business sectors are affected. Today car parks, tomorrow logistics. 

Agence Puck therefore designed tools (brochures, emailing…) and adapted them into many languages to enable Sylvania Group's sales teams to conquer the car park market throughout the European Union and even beyond.

A simple, adaptable concept, and a lot of work on education to help convince.

Staged presentation of the communication materials created by the communication agency Agence Puck for Sylvania
Staged presentation of the communication materials created by the communication agency Agence Puck for Sylvania
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