Winter servicing is an essential period for agricultural dealers' workshops. It's the right time to carry out a thorough overhaul of all machines, guaranteeing an optimal start to the coming season.
Strategic preparation at Case IH: versatile communication
As part of this campaign at Case IH, the main objective is to anticipate servicing and spread the workshop's workload sensibly over a longer period.
To achieve this objective, we develop a variety of communication tools such as:
- Magazines,
- Posters,
- Social media posts,
- And many more.
These materials are designed to support and promote the operation at every level.
Combining education, advice and promotional incentives at national and local level
It is crucial to maintain a subtle balance between passing on knowledge, providing practical advice and promoting offers. This approach ensures dynamic, engaging communication.
These communication tools are deployed both at national level, to strengthen the brand's presence, and at local level, to support dealers' activities in the field.
