A logo that no longer spoke to the market

Sogitec, a world reference in aeronautical simulation for aircraft, helicopters and drones and a subsidiary of Dassault Aviation, had a problem many industrial players know well: an ageing identity that no longer reflected their level of expertise.

The logo had aged. The communication materials lacked consistency. And above all, the brand was struggling to appeal to the profiles it needed most (engineers, software developers, system architects…) in a particularly tight tech recruitment market.

Modernising was a necessity. Turning everything upside down was out of the question.

A complete rebranding, from logo to trade show stand

The challenge was clear: to inject premium modernity without breaking with the DNA of a serious defence player, recognised for decades in its markets.

Agence Puck took charge of the redesign from end to end:

Core identity: new logo, new colour palette, new typography. Each choice was driven by legibility in an industrial context and the credibility expected by institutional and military clients.
Graphic system: development of a coherent visual language with graphic elements, pictograms for each area of activity (Systems, Simulation, Support & Services, Research & Innovation) and precise usage rules to guarantee consistency at every level.
Print and digital materials: business cards, email signatures, product brochures, recruitment brochures, stickers, trade show stands. Every touchpoint was rethought in the new identity.
Website: a complete redesign to anchor the new image online, the first point of contact for candidates and clients alike.

A brand that recruits as well as it convinces

The result goes beyond aesthetics. The new Sogitec identity does two things at once: it reassures institutional clients about the company's strength and seriousness, and it attracts talent who might otherwise have overlooked Sogitec for lack of a sufficiently modern image.

That's the real value of a successful rebranding: turning an image into a tool for business development and HR.

Your identity no longer looks like you?

Agence Puck supports industrial, technology and B2B companies in redesigning their visual identity, from brand strategy to rollout across all materials.