Case IH is a renowned agricultural machinery brand. Its products are iconic. The Quadtrac is one of the largest tractors in the world, the Axial-Flow®, one of the best combine harvesters on the market. As for the Farmall, which has celebrated its 100th anniversary, it's a model every farmer has come across. Let's be honest, the brand enjoys a great deal of goodwill; it even has its fans.
Choosing a content policy
Like many B2B brands, Case IH has understood the importance of content. The brand itself is a formidable medium, since it has a large, loyal audience. That's why, in 2023, the company decided to commit further to this content production policy and wanted to place a brand magazine at the centre of its tools.
The Farm Forum Magazine
This magazine previously had a more international existence; it now has its French edition. It is produced entirely by Agence Puck which has set up an entire production team :
- journalists,
- writers,
- photographers,
who gather information and produce reports.
The editorial line doesn't focus solely on the brand. It highlights portraits and issues faced by farmers, and covers certain subjects through in-depth features.
This magazine is produced in partnership with the Case IH dealer network, which also helps source stories from its customers and in its regions. Each dealer customises their edition for their catchment area.
The first issue and its associated blog
The June issue was a great success. We see this particularly at trade shows, where it is available in addition to the 100,000 copies sent to farmers. Many internet users also visit the digital Farm Forum blog, which provides additional information to the print edition, and sign up to receive the magazine. The next issue in November will even hold a surprise for readers.
