Amazone, a leader in agricultural machinery, continues to innovate and meet its customers' requirements. This year, the brand of German origin launched its range of carbide tines for its rotary harrows on the French market with the agency.
Communication focused on customer expectations
To support this launch, the agency developed a communication strategy centred on the expectations and requirements of Amazone customers. The creative idea highlights the tool, but above all the rigour and quality the brand is committed to offering. The main visual embodies this promise, showcasing the robustness and precision of the carbide tines.
Targeted multichannel distribution
This campaign is built around multichannel communication:
Print and digital materials : posters and online content adapted to the different communication media.
Point-of-sale presence : specific POS displays created to present the new carbide tines in the best possible way. These displays were designed to showcase this particularly heavy metal product and catch customers' attention directly in the field.
