A website that no longer reflected what they had become
Eclipse Global Connectivity is a French company specialising in aviation connectivity: civil, government and military aviation. Demanding positioning, a complex offer, institutional clients and leading partners: Airbus, Thales, Collins Aerospace, SpaceX, Viasat…
The problem: their website said none of this.
The online identity was no longer in step with the reality of the company, its level of expertise, its international reach or its ambition. And behind the scenes, the back office was awkward enough to slow down the team responsible for day-to-day content updates.
A website that doesn't speak for you is a salesperson asleep on the job.
From strategy to pixel, a project managed from start to finish
Agence Puck took charge of the entire project, from the specifications to the launch, without the client having to coordinate several suppliers or manage the interfaces between trades.
Strategy & scoping
Before touching the design, we worked on positioning: how Eclipse should present itself, to whom and in what order. The information architecture was rethought to naturally guide each type of visitor: commercial aviation buyer, military programme manager, job seeker.
User experience
A complete redesign of navigation and user journeys. The site is now structured around two clear entry points: markets (Commercial Aviation / Government & Military) and areas of expertise (Design & Certification, Production, Airtime, Hardware, Smart Apps). Every page meets a specific intent.
Graphic design
A dark, premium, aeronautical world. The homepage video immediately sets the tone: “Shaping the Future of Aviation Connectivity.” All the pages share a strong visual coherence, combining technical photography, modern typography and an airy layout.
Back office
The site was developed on WordPress with a custom theme, designed so that the in-house team can publish news, update pages and manage content without relying on a developer for every change.
A sales tool that's operational from day one
The site now lives up to what Eclipse can do. A prospect landing on the homepage immediately understands who Eclipse is, what they do, why to trust them and how to contact them.
The News section feeds organic search with regular articles. The Careers section reflects a growing company. And the team updates the site itself, without friction.
That's what a good B2B website is: a business development tool that works for you around the clock.
Is your website misrepresenting you?
Agence Puck handles B2B website redesigns from A to Z (strategy, UX, design and development) for industrial, technological and international companies.
To discover all our work, click here.
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