Marketing strategy

Accompanying Sylvania Group in a new dynamic of offering

24 December 2025
Client
Sylvania Group
Application
France
Team
Faranaze Mitha, Bruno Dupille
Duration
2 months

To support Sylvania Group in promoting its smart solution SylSmart, we designed a comprehensive campaign combining strategic consulting and creative work.
The objective: to illustrate a broader approach to service, one that goes beyond the luminaire alone to encompass all the building blocks of connected, sustainable lighting solutions for commercial building projects that reduce environmental impact and save money.

Around a strong, coherent visual concept, we devised a complete campaign:

  • 12-page brochure to present the modularity of the offer,
  • Landing page and email campaign to generate interest and demand,
  • LinkedIn post, web banners and email signature to ensure digital visibility,
  • And a motion design video to embody the promise: Building your projects together.

A global project that illustrates our teams' ability to help industrial brands showcase their service offers.

Sylvania Group brochures featuring a 3D visualisation of a modular building, illustrating the new momentum of its lighting solutions and support services.
Shall we talk about your next communication challenge?