For the Pollutec 2025 trade show, a leading event in water management, Stradal entrusted us with managing its digital communication.
Our mission: to showcase its water management expertise, assert its presence at the show and raise its profile among industry professionals.
Creating synergy between content, timing and audience
To support Stradal's visibility before and during the event, we set up a progressive digital campaign combining several levers:
- Communication on LinkedIn, to illustrate concrete achievements
- Targeted email campaign, precisely scheduled to stay top of mind for recipients without flooding their inboxes.
- Dedicated invitation landing page, simple and effective, to encourage attendance at the show.
- Google Ads campaign to maximise visibility on strategic search queries.
Each action was designed to encourage meetings at the show and position Stradal as a major player in sustainable stormwater management.
When data drives marketing performance
Throughout the campaign, we closely monitored performance using customised tracking and reporting tools.
This approach enabled us to:
- Analyse in real time the results of each channel (clicks, open rates, conversions).
- Adjust actions according to observed performance to maximise effectiveness.
- And finally, showcase the results through clear, usable reporting, ensuring a transparent view of impacts and areas for optimisation.
Concrete, measurable results
This campaign enabled Stradal to increase its visibility, strengthen interaction with its target audiences and enrich its database in a highly competitive context.
A project carried out hand in hand, where strategy, creativity and data-driven management came together to turn objectives into tangible results.
