Marketing strategy

Going to conquer a new market

25 September 2023
Client
Sodern
Application
Worldwide
Team
Bruno Dupille
Duration
3 months

Launching an innovation is never easy, especially when it concerns a sector you're not present in, but few challenges can resist Sodern, this gem of Ariane Group.

Drawing on its expertise in neutronics, the company used this detection method to offer the mining industry a better knowledge of the subsoil before drilling. Major advantages:

  • better tracking of ore veins,
  • a smaller footprint,
  • more precise use of explosives,
  • and, ultimately, savings.

To get mining operations to adopt this technology, we had to do a lot of educating and learn from our client, while putting ourselves in the shoes of its customers. Getting to grips with a cutting-edge technology and listening at length to its engineers.

In the end, several communication tools and a film helped convince the first customers. Discover them below. 

France has mid-sized companies that are gems in their fields. We are very proud to have worked with them on several challenges.

Staged presentation of the communication materials created by Agence Puck for Sodern
Staged presentation of communication materials created by Agence Puck for Sodern. Here, a brochure and a pop-up stand.
3D video by Agence Puck for Sodern

Thanks to Stephane Mordelet for this work. 

To discover all our work, click here.

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