Dassault Aviation wanted to build its image as a company firmly rooted in civil and military aviation. The aircraft manufacturer is also a leading economic player for France and wanted to maintain the high level of attractiveness of its employer brand.
The chosen approach was to shoot footage and mix these filmed, tracked images with 3D. This corporate film was translated into many languages to promote the group online and on international channels. The company's iconic products, such as the Falcon jets, the Rafale and the nEUROn featured in this film and were modelled for the occasion.
Agence Puck also produced a campaign to promote the 8X, a Dassault Aviation tri-jet business aircraft.
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