For a market-leading player in precast concrete, the challenge is to generate qualified contacts around projects or construction sites. Stradal therefore put in place, with Agence Puck, a whole strategy to promote its expertise, both standard and custom-made.
The aim was to make it easier for the market to connect with Stradal solutions, through:
- landing pages dedicated to each solution,
- SEA campaigns,
- emailing campaigns.
Ultimately, this strategy is paying off, having supplied the sales teams with qualified contacts.
