In February 2023, the famous American agricultural equipment manufacturer Case IH launched its School!
The brand's motivation? To give a boost to students in the agricultural sector, particularly those on the following courses:
- BTS in Agricultural Equipment Techniques and Services — TSMA
- BTS in Agricultural Equipment Engineering — GDEA.
and to make technical careers at dealerships more attractive, thereby strengthening its employer brand.
The Case IH Academy concept
Thanks to partnerships with several agricultural secondary schools in France, the brand is positioning itself as a training booster for students.
Equipment and educational support
It provides each student on the course with:
- A complete Case IH kit
- A laptop
- Access to professional technician software
- Themed days
- Additional online courses
- Training days on Case IH machines
- Latest-generation Case IH equipment made available
The “Case IH” stamp is a real mark of quality for the training of students who choose this path.
The added bonus of the course: a work-study placement at a Case IH dealership
The Case IH Academy means 181 sites across France, ready to welcome students for their work-study placements. The idea is to train the agricultural technicians of the future and give them a solid grounding for a guaranteed entry into working life, with a certified qualification.
Launching the concept: strategy and communication materials
At communication agency Agence Puck, we had the pleasure of supporting the brand on:
- The communication and marketing strategy,
- The visual identity.
- The rollout of communication materials (press advertisement, poster, leaflet, web banners for social media, media, SEA, etc.)
After many discussions and much reflection, we are delighted to unveil the brand's visual identity. Next step: rolling out this cross-media campaign to increase the visibility and awareness of the Case IH Academy.
To discover more work by Agence Puck, click here.
