The business of Thales Avionics Electrical Systems is a complex field of expertise.
Managing electricity in an aircraft means juggling different types of current, as well as a limited available resource. It is therefore complicated to explain in detail what each circuit makes possible.
However, Thales wanted to produce a corporate video in order to:
- make its contacts aware of how indispensable its expertise is;
- and also of the opportunities for fuel savings that this expertise could bring in the future.
The communication objective?
Speaking to all audiences, even those who aren't specialists but who may have an influence on decision-making.
The design and production of this video were entrusted to Agence Puck. Our communication agency produced it with a perfectly bilingual actor and 2D graphics , which made it possible to control costs and avoid having to duplicate the scenes in the studio.
