Tarkett, the world leader in floor coverings, was looking to regain market share in linoleum, a somewhat forgotten material that is nevertheless resolutely modern since it is entirely natural.
The idea was therefore to take the opposite approach to the competition and focus on the intrinsic qualities of this floor covering through its benefits for specifiers and users.
To do this, our communication agency drew on the expertise of Vincent Bousserez who takes macro photographs of scenes staged like dioramas.
The result: a campaign with communication tools that surprised and challenged:
- architects,
- sales teams,
- and distributors.
