Community management goes far beyond running a Facebook page. Our vision of a channel that has become essential for brands.

In ice hockey, the puck is the disc around which the whole game revolves. An analogy with our work as a communication agency.

Puck, the mischievous sprite of Celtic mythology taken up by Shakespeare, inspired our agency’s name. His story, from legend to advertising.

Pierre Cardin has died at the age of 98. A look back at his licensing strategy: a forerunner of globalisation, but a brand positioning mistake.

Never has advertising been so omnipresent: an explosion of offers, a proliferation of messages, no doubt thanks to increasingly digital communication. Yet, having been the king format for years in advertising agencies and for advertisers, print, whether posters, press or mailings, seems to be becoming the poor relation of communication in general.

In the face of lockdown uncertainty, cutting marketing is often counterproductive. How to prepare for what comes next and bounce back.

Digital is now a key driver of growth. An overview of the new web marketing trends for 2020 to stay in touch with your customers.

3.8 billion users in 2020: our guide to understanding what each social network is good for in communication and marketing.

How do you find the right niche to launch a business? Planet Leasing, a car-leasing concierge service, found it with Agence Puck.

After a lengthy pitch process, Agence Puck won the Case IH France account, the world leader in tractors and combine harvesters.