PLANET LEASING FINDS ITS POSITIONING
Agence Puck
7 September 2018
How do you find the right niche to launch your business? Planet Leasing, an automotive leasing concierge service for professionals, found it with Agence Puck.
Pascal Boujeant has solid experience in car distribution. He had been thinking of launching his own business for several years, but car distribution is a mature market where it isn't easy to make your mark.
While car leasing is a fast-growing niche, certain major players are already well established in it. So a way had to be found of not competing directly with these established players.
Agence Puck therefore proposed developing the first automotive leasing concierge service. The positioning is simple. The target is the liberal professions and small businesses: people who need to drive and don't always have time to go round the dealerships to choose a vehicle.
Planet Leasing offers them a totally personalised service and a welcome time saving: selection and presentation of vehicles, and associated services (maintenance, tyres, etc.).
The mission was to create the communication tools as well as the brand's name and visual identity. It was also to assess the relevance of this positioning and adjust the services and messaging in terms of communication.
The company has gradually developed partnerships to expand its range of services, even coming to fill up your car for you at home.
The company is already meeting its target, and its first customers: doctors, lawyers and company directors all over France have found undeniable advantages in the Planet Leasing service and, above all, support that has relieved them of formalities and searches.
Don't hesitate to turn to this young company with a bright future. There's just one address: www.planet-leasing.fr, and to Puck to launch your businesses and new product ranges. And if you do turn to them, mention the code “PUCK” in your request to benefit from special offers on your leasing.
Pascal Boujeant has solid experience in car distribution. He had been thinking of launching his own business for several years, but car distribution is a mature market where it isn't easy to make your mark.
While car leasing is a fast-growing niche, certain major players are already well established in it. So a way had to be found of not competing directly with these established players.
The idea: to focus on service for professionals.
Agence Puck therefore proposed developing the first automotive leasing concierge service. The positioning is simple. The target is the liberal professions and small businesses: people who need to drive and don't always have time to go round the dealerships to choose a vehicle.
Planet Leasing offers them a totally personalised service and a welcome time saving: selection and presentation of vehicles, and associated services (maintenance, tyres, etc.).
Bringing this positioning to life
The mission was to create the communication tools as well as the brand's name and visual identity. It was also to assess the relevance of this positioning and adjust the services and messaging in terms of communication.
The company has gradually developed partnerships to expand its range of services, even coming to fill up your car for you at home.
The company is already meeting its target, and its first customers: doctors, lawyers and company directors all over France have found undeniable advantages in the Planet Leasing service and, above all, support that has relieved them of formalities and searches.
Don't hesitate to turn to this young company with a bright future. There's just one address: www.planet-leasing.fr, and to Puck to launch your businesses and new product ranges. And if you do turn to them, mention the code “PUCK” in your request to benefit from special offers on your leasing.
