PUCK SUPPORTS SODERN (AIRBUS GROUP) INTERNATIONALLY

SODERN (part of Airbus) is a mid-sized company specialising in neutronics and optronics, two high-technology areas of expertise that the company applies to new fields.

For example, detection expertise originally applied to military fields has been adapted to mining exploration, to make the complex work of core sampling easier ahead of mining.

It is this technology, totally new to the mining industry, that SODERN has to sell internationally.

Positioning the offer and spreading the word

SODERN called on Agence Puck to position this new offer with major mining groups around the world. Because it upsets these major groups' habits, it has to take a legitimate place in the minds of strategic and operational decision-makers.

The challenges for Agence Puck: understanding the issues and translating complexity.

Agence Puck's first role was to understand the mindset of potential customers, as well as the drivers and obstacles that might lead them to consider this new prospecting method, or not.

The second was to translate complexity. The technology behind FastGrade^TM, in itself, is extremely advanced, but to approach new customers you have to know how to explain it in simple terms and get across the benefits of such an innovation. This can include creating a 3D rendering of a reaction between an atom and a neutron to bring this technology to life and give it substance.

For Agence Puck's teams, this first meant working closely with the teams of engineers and the project leaders at SODERN, then translating the messages creatively.

One objective: to shake up the habits of major mining groups and take a legitimate place in the minds of strategic and operational decision-makers.

Developing content

Once the decoding and creative design work is done, the content still has to be created: 

• Publishing, 
• Stand,
• 3D film.

These are the first vehicles for the FastGrade technology^TM.

The collaboration now continues on the company's corporate communication.

Agence Puck is a communication consulting agency specialising in brand positioning – branding – and 360° communication.