Stradal, a leader in precast concrete building materials, designed a universal, scalable anchoring base for electric charging stations in 2021.
The innovative Unimi-1Base™ is revolutionising the e-mobility market. It considerably speeds up and simplifies the development of electric charging station networks across France.
When the communication campaign was launched, Stradal was not yet known as a player in the electric mobility market. We therefore suggested that our client should run multi-channel communication based on education about the Unimi-1Base™ solution. And what better than images to explain the solution's features and benefits clearly and simply?
As Unimi-1Base™ had only just been launched, we didn't yet have any images from construction sites to illustrate our educational video. That's why we produced a video with 3D modelling, making it possible to showcase the product. This process also enabled us to create storytelling tailored to the solution, listing its benefits while handling them in a very educational way.
This video was the starting point of our launch campaign. It was shared on social media, on the Stradal website and on the landing page dedicated to the Unimi-1Base™ solution, and was included in the newsletters and emailings sent out.
It was accompanied by other communication actions:
- SEA ads,
- social ads,
- article writing,
- and press ads.
Watch the Unimi-1Base™ 3D video below.
