A picture is worth a thousand words. A video is worth a thousand more.

For an international brand like Case IH, video content is no longer an add-on to the communication mix: it is the format that brings social media to life, establishes brand image and builds, season after season, a genuine library of references for an entire community of farmers and professionals.

Puck supports Case IH across the entire value chain: from idea to shoot, from editing to distribution, from publishing to moderating the conversation.

Videos that showcase innovation and expertise

Every machine, every technology, every customer story deserves its own format.

Our production covers:

• New product launches
• Highlighting technical innovations
• Interviews with customers and specialists
• Capturing the highlights of events and agricultural shows

The aim: to turn technical subjects into clear, human content that people will watch to the end. In the field, the farmers themselves carry the message: proof before promise.

YouTube: a strategic showcase

Producing isn't enough. You also have to be seen.

We manage the brand's YouTube channel, which has become a reference for enthusiasts and agricultural professionals alike. Our mission: to turn every video into a lever for visibility and engagement.

In practice:

• Adapting to formats : long videos, Shorts, posts, each piece of content is adapted to how the platform is used
• SEO optimisation : titles, keywords, descriptions and metadata crafted to capture search
• Striking thumbnails, designed around current trends to trigger the click
• An editorial schedule aligned with brand highlights and the farming calendar

A well-optimised video keeps working for months after it goes live. That's where audience capital is built.

An engaged community, not just an audience

Publishing is talking. Replying is having a conversation.

We manage the community day to day:

• Replying to comments and technical questions
• Showcasing user feedback and content
• Moderating and monitoring conversations

These discreet but decisive actions strengthen proximity and humanise the brand's digital communication.

What video changes for the brand

Beyond views, the real stakes lie elsewhere:

• Making visible an innovation that can be hard to explain
• Continuously feeding social media and the dealer network
• Building a base of content that can be reused over time
• Creating a direct link between the brand and its users

Thanks to this video strategy, Agence Puck is helping to make Case IH a more visible, more engaging brand that is ever closer to its users.

End-to-end expertise

This project illustrates how we work:

• Understanding the product before filming
• Optimising each piece of content for the long term
• Keeping the conversation alive after publication

At Puck, we support B2B brands in producing video content that combines production quality, digital performance and community engagement.

Some of our recent work

The Puck approach: making the invisible visible

Our response: a two-minute 3D animated video, designed as a premium engineering film.

Not a product catalogue. Not a corporate presentation. A visual narrative that follows exactly the integration logic that Eclipse Global Connectivity has mastered: from the antenna assembled component by component on an Airbus A350, to the data streams travelling through the aircraft from cabin to cockpit, via satellites in low Earth orbit (LEO).

Each scene was built around a precise intention:

• Scene 1: an A350 rotating slowly. The tone is set: serious, credible, expert.
• Scene 2: exploded view of the antenna and its components (fittings, baseplate, harness, fairing…), then gradual assembly. You don't just put an antenna on an aircraft: you integrate it.
• Scene 3: server, modem, WAP, power supply… the network comes to life inside the structure. Streams of light show connectivity where it really flows.
• Scene 4: satellite visualisation (LEO in the foreground, GEO and MEO in the background) and simulation of the round-trip signal, with visual markers for filtering and security.
• Scene 5: stress maps, engineering overlays… we see that certification isn't a final step: it's a common thread.
• Scene 6: the aircraft multiplies. We go from 1 to N. The industrial capability of Eclipse Global Connectivity becomes tangible.

The video opens on one aircraft and closes on a fleet circling the globe. In between, the viewer has understood why Eclipse Global Connectivity is a single supplier, accountable end to end, DOA-certified since 2003 and POA-certified since 1998.

That's the challenge of a well-built B2B video: turning invisible expertise into visible proof. And making sure that, at the end of the two minutes, the prospect has only one question: “When can we work together?”

Do you have expertise that's hard to explain?

Agence Puck creates technical, corporate and motion design videos for players in industry, aviation and B2B technology.

Telling the story of 2024 differently

To share its highlights, CPCU wanted a video that would speak to its teams. Fluid storytelling, a clear message and a creative treatment that gives meaning to every image.

A graphic line that traces the story

We devised a video driven entirely by motion design. A graphic thread comes to life from the first seconds and guides the eye from one point to another, drawing shapes, connecting figures and linking images. This thread becomes the silent narrator of the past year.

Shining a light on what matters

Every photo and every highlight takes its place in a moving composition. No abrupt transitions, no breaks: a fluid tracking movement links each sequence to hold attention. Upbeat music supports the pace and gives the whole a positive energy.