Which image format to choose for communication? The practical guide

In the world of visual communication, choosing the right image format is essential. Between compatibility, file size, transparency, print quality and web optimisation, every format has its strengths… and its limitations.

To help you see things more clearly, we have brought together the main image formats in a comparison table, from JPG to PNG, via GIF, WEBP and TIFF. You'll find:

·       their advantages and disadvantages,

·       the recommended uses and those to avoid,

·       colour management (RGB, CMYK),

·       colour depth (bits).

👉 Whether you're a communications professional or simply curious, this practical guide will help you choose the right format for the right use.