Maintaining agricultural machinery is a crucial step in guaranteeing its performance and durability. Aware of this challenge, Parts & Service, the spare parts subsidiary of CNH Industrial, entrusted Agence Puck with designing a high-impact communication campaign. The objective: to encourage farmers to service their tractors, balers and combine harvesters during the low season.
A variety of materials to reach every target
The agency created a complete range of materials. Web and social media banners ensure optimal digital visibility, while flyers, letters, posters and roll-ups strengthen local presence. Specific brochures were also created for each type of machine. They highlight the benefits of servicing in the off-peak period, such as parts availability, promotional offers and shorter lead times.
Customisation that serves dealers
The key to this campaign lies in its customisable nature. A dedicated online platform enables dealers to adapt the brochures to their needs:
- Adding local offers,
- Integrating logos,
- QR codes,
- Specific messages.
This tool gives them tailored communication, suited to their customers. The result? Better ownership of the message and stronger contact with farmers.
A collaborative success
The campaign is based on a strategy combining standardised materials and customisation options. This maximises impact on a large scale, while preserving local communication. A successful venture for Parts & Service and Agence Puck, who continue to support agricultural professionals in maintaining their equipment.
