THE 5 KEYS TO CONVERTING A VISITOR INTO A PROSPECT
Agence Puck
29 March 2022
Webmarketing has shown that communication agencies know how to turn their actions into qualified contacts. It’s a particular expertise we have been developing for years at Agence Puck to add another building block to our communication tools.
Using the following 5 steps, we set up a clear, precise process perfectly suited to B2B acquisition challenges. However, you have to start from clear objectives, have a competitive positioning and have identified your target. You then enter a process in which each step matters.
Start with an audit: based on your current channels and digital tools, as well as a study of your sector and competitors, we carry out a complete audit of the behaviours, lexical fields and content that generate audiences and online searches. This audit results in a costed action strategy that takes the 5 steps of conversion into account.
