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5 KEYS TO SUCCESS AT A TRADE SHOW

Agence Puck 28 June 2022

Puck offers its clients a comprehensive service, from strategy to trade show communication tools, including full control of the design, construction and dressing of their stand, in France and abroad.

A clear, expressed strategy

You have to choose your communication angle. Trying to say everything and multiplying messages only creates background noise, adding to the many visual and audio distractions of a trade show. Do you want to talk about innovation or service, or highlight something new? You have to ask yourself what you want a visitor to remember from a visit to your stand.

A place of image and experience

You have to know how to make yourself visible and use strategic viewing angles, and be able to rationalise messages so that they support the chosen strategic line.

Visitors must live an experience so that this message is not only understood but also remembered. Circulation, the size of the spaces and the visual and audio stimuli must be designed with particular care. Let's never forget that a trade show is noisy, and that spaces offering a break, a sound bubble, are an undeniable plus for visitors who will spend a day or two there.

No excuse for not maximising relationships

Finally, it's a place for relationships. The comfort of both your visitors and your colleagues must be taken into account so that exchanges are as fruitful as possible, whether in terms of making contacts or doing business. In the age of Big Data, you shouldn't miss out on the wealth of information represented by the mass of visitors. Organising a competition and managing business cards can help you greatly expand your commercial database.

Before, during and after, communicate, communicate, communicate

Before, during or after, taking part in a trade show is an act of communication. Inviting your customers, making appointments, announcing your presence, leaving something in writing on the stand, but also thanking your visitors afterwards, taking the opportunity to show photos of the event to those who didn't come and displaying your optimism after the show should be the rule if you want to get the most out of this event.

Get the right support

Of course, this isn't exhaustive, so to benefit from our advice and experience, all you have to do is give us a few minutes to talk about your projects and help you take up your challenges. To make an appointment, click here