Archives des Actualité - Page 5 of 5

Category: News

In:News

PUCK FOR FAURECIA

Agence Puck 23 May 2017 0

Agence Puck is supporting Faurecia at the Shanghai show. China is paradise for equipment manufacturers: a fast-growing market and local production that is developing strongly.

For this show, Agence Puck produced all the publications, videos and images for the equipment manufacturer’s stand. It was an opportunity to introduce the brand’s new identity.

A shoot was also organised to put people back in the 3D cockpit of the future, a real challenge given the cramped space and the angle of the images and lighting.

In:News

TRY BIBLIOTHERAPY WITH J’AI LU AND PUCK

Agence Puck 11 May 2016 0

To mark the release of the book La Bibliothèque des cœurs cabossés by Katarina Bivald, published by J’ai Lu, Agence Puck came up with the idea of extending the story of this book through the discovery of other books on an event website.

It's a way of bringing to life this astonishing story of two women who correspond by letter about the books they love. When one of them leaves to join the other, she discovers that her literary correspondent has died. She therefore decides to open a bookshop in this town to share with as many people as possible the passion for the books they discussed.

The idea of this website is to share this passion for literature, introduce titles published by J’ai Lu and, above all, make yourself feel good with bibliotherapy.

In:News

PUCK RELEASES THE TOUPRET CHALLENGE FOR BENELUX

Agence Puck 18 April 2016 0

TOUPRET is the leading brand of wall filler. Its positioning rests as much on its technical expertise, recognised by professionals, as on its ability to adapt that expertise to all audiences.

Agence Puck therefore created a campaign concept for the Benelux countries.

The idea: the TOUPRET brand enables everyone to take up all their wall preparation challenges:

filling,
smoothing,
levelling,
interior,
exterior etc.

Visuals of dilapidated places, of varying sizes depending on the target, each representing a challenge that would seem unattainable without TOUPRET.

In:News

PUCK SUPPORTS SODERN (AIRBUS GROUP) INTERNATIONALLY

Agence Puck 8 February 2016 0

SODERN (part of Airbus) is a mid-sized company specialising in neutronics and optronics, two high-technology areas of expertise that the company applies to new fields.

For example, detection expertise originally applied to military fields has been adapted to mining exploration, to make the complex work of core sampling easier ahead of mining.

It is this technology, totally new to the mining industry, that SODERN has to sell internationally.

Positioning the offer and spreading the word

SODERN called on Agence Puck to position this new offer with major mining groups around the world. Because it upsets these major groups' habits, it has to take a legitimate place in the minds of strategic and operational decision-makers.

The challenges for Agence Puck: understanding the issues and translating complexity.

Agence Puck's first role was to understand the mindset of potential customers, as well as the drivers and obstacles that might lead them to consider this new prospecting method, or not.

The second was to translate complexity. The technology behind FastGrade^TM, in itself, is extremely advanced, but to approach new customers you have to know how to explain it in simple terms and get across the benefits of such an innovation. This can include creating a 3D rendering of a reaction between an atom and a neutron to bring this technology to life and give it substance.

For Agence Puck's teams, this first meant working closely with the teams of engineers and the project leaders at SODERN, then translating the messages creatively.

One objective: to shake up the habits of major mining groups and take a legitimate place in the minds of strategic and operational decision-makers.

Developing content

Once the decoding and creative design work is done, the content still has to be created:

Publishing,
Stand,
3D film.

These are the first vehicles for the FastGrade technology^TM.

The collaboration now continues on the company's corporate communication.

Agence Puck is a communication consulting agency specialising in brand positioning – branding – and 360° communication.

In:News

PUCK OPENS ITS ATELIER DES TALENTS NEAR THE CANAL SAINT-MARTIN

Agence Puck 29 January 2016 0

2016 is a busy year! We are seeing signs of recovery, particularly among mid-sized companies, manufacturers, exporters and in retail. Many projects are in preparation, and Agence Puck is on the case.

For Bruno DUPILLE, manager of Agence Puck, it's time to expand by joining the Canal Saint-Martin district and moving into our new Atelier at 153, avenue Parmentier. It's a space designed by architect Gilles Melloul in a style that is both industrial and very warm. It's a workshop open to talent, giving access to specific, advanced expertise through specialists in their fields. Here are a few examples to begin with.

Audiovisual production:

Stéphane Mordelet is an audiovisual producer. He gives creatives all the resources they need to bring their ideas to life. He has state-of-the-art film studios a few kilometres from Paris.

High-level expertise in spatial and stand design:

Karine André offers you 20 years of experience with major brands in the design and construction of stands. Thanks to her expertise, we can now control the entire stand production chain, from creation to delivery in France or abroad.

The keen eye of an Art Director:

Vincent Jacquet moves his expertise between culture and luxury. He maintains that the devil is in the detail, which is why he always complements his know-how with his talents as an illustrator.

Photo studio:

Agence Puck now also has its own photo and video studio, a good way of being highly responsive when it comes to shooting.

Other areas of expertise will be revealed in 2016. So why not take the opportunity to drop by the Atelier?