For a European and global group, transforming its brand identity is a complex undertaking, with numerous and potentially costly implications.
Towards a corporate identity: Sylvania Group
The decision was made to create a corporate brand, Sylvania Group, to reflect the new organisation and realign the many developments around services and digitalisation.
The evolution of the identity also has to take account of the local particularities of each country concerned, ensuring proper adaptation to each context.
Making it easy for everyone to implement and adopt
The main objective of this assignment was to simplify the rules to make it easier for everyone involved to implement and adopt the brand identity. This led to the creation of complete tools enabling each country to use the documents developed directly to launch its own communication.
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