In early 2024, Case IH France, the famous American agricultural manufacturer, launched a major content strategy. As part of this, Agence Puck developed an innovative internal platform designed to make exchanges between dealers and the manufacturer easier.

Easily managing orders and customisation

For the launch of the new version of the magazine Farm Forum, the Case IH enthusiast magazine, the platform proved its effectiveness. It makes it possible to manage orders and customise magazines for each dealer, offering an experience tailored to everyone's needs.

A library of ready-to-use content

The platform also includes a content library. Dealers can access it easily to find photos, videos, articles and other communication materials ready for distribution. This feature is essential for speeding up the sharing and distribution of quality content.

Key benefits of the platform

Finally, this internal platform offers several significant benefits:

• Easier exchanges : back-and-forth between dealers and the manufacturer is smooth and quick.
• Simpler procedures : dealer imprinting processes are simplified.
• Content sharing : sharing content is easy and encourages dealers to distribute it.

Agence Puck stands out for its ability to adapt to clients' specific needs. Whether you need a tailor-made platform or other more strategic services, the communication and marketing agency Agence Puck will meet your expectations with flexibility and efficiency.

For several years, our communication and marketing agency Agence Puck has been supporting Case IH, the famous American agricultural equipment manufacturer, in developing and implementing its marketing strategy.

Turning Case IH into a market leader

At the end of 2023, Agence Puck launched a content strategy to make Case IH an opinion leader in its market. This new strategy is based on a multichannel approach including, in particular, the creation of a blog.  

The aim? To regularly publish content highlighting: 

• the innovations and advanced technology of the brand's equipment, 
• portraits of passionate people, farmers and dealers,
• testimonials from technicians,  
• news about the brand's events,
• and many other topics. 

Through this blog, the idea is to strengthen the Case IH brand image while engaging farmers and stakeholders with rich, educational content.

Launching the Case IH Blog

The blog aims to establish an ongoing dialogue with farmers, providing them with tools and information to optimise their yields and efficiency thanks to Case IH technologies and products.

At Puck, we always enjoy supporting specialists. This time, it was with the company Alpha W Design, experts in acoustic reduction, as the company name suggests – Alpha W is the acoustic absorption coefficient of a material – that we worked.

Acoustic harmony and design

This acoustic speciality goes hand in hand with their ability to design solutions for architects, giving them the opportunity to integrate acoustic elements into their projects, particularly in the construction or renovation of corporate buildings.

Redefining the identity and developing the website

It was on this expertise in offering designer acoustic solutions that we redefined the company's identity and developed its website. A production that makes room for imagery and for the references the company is proud of.

This shows that you can be an SME, have a highly relevant position in your market and know how to convey it to your customers.