{"id":6101,"date":"2025-03-20T14:21:09","date_gmt":"2025-03-20T13:21:09","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=6101"},"modified":"2025-03-25T15:54:16","modified_gmt":"2025-03-25T14:54:16","slug":"farm-forum-un-media-au-coeur-de-la-passion-agricole","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/farm-forum-un-media-au-coeur-de-la-passion-agricole\/","title":{"rendered":"Farm Forum : un m\u00e9dia au c\u0153ur de la passion agricole"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6101\" class=\"elementor elementor-6101\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3062e4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3062e4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30139e6\" data-id=\"30139e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3a7890 elementor-widget elementor-widget-text-editor\" data-id=\"d3a7890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-weight: 400;\"><strong>Un m\u00e9dia au coeur de la passion agricole..\u00a0<\/strong><\/h2><p><a href=\"https:\/\/www.caseih.com\/fr-fr\/france\">Case IH<\/a> est bien plus qu\u2019une marque de machinisme agricole. C&#8217;est une r\u00e9f\u00e9rence historique du secteur, une entreprise dont les machines ont marqu\u00e9 des g\u00e9n\u00e9rations d&#8217;agriculteurs. Du Quadtrac 715, l&#8217;un des plus gros tracteurs du monde, \u00e0 la moissonneuse-batteuse Axial-Flow\u00ae r\u00e9f\u00e9rence du mono rotor, en passant par le mythique Farmall qui \u00e9volue depuis plus de 100 ans, la marque a la chance d\u2019avoir des ic\u00f4nes du monde agricole.<\/p><p>Au-del\u00e0 des machines, la marque b\u00e9n\u00e9ficie d&#8217;un v\u00e9ritable capital de sympathie, allant jusqu&#8217;\u00e0 d\u00e9velopper une communaut\u00e9 active de fans. Fort de cette notori\u00e9t\u00e9, Case IH a choisi de renforcer son image avec une politique de contenus, en adoptant une strat\u00e9gie \u00e9ditoriale ambitieuse. <b>L\u2019objectif : cr\u00e9er un m\u00e9dia rassemblant une communaut\u00e9 d\u2019agriculteurs<\/b>, un espace de partage et d\u2019inspiration qui va au-del\u00e0 des produits. C\u2019est ainsi qu\u2019est n\u00e9 le <em>Farm Forum<\/em>, un magazine de marque unique en son genre.\u00a0<\/p><p>En effet, nous nous sommes appuy\u00e9s sur ce qui fait le liant de la communaut\u00e9 des fans de Case IH : la passion. Ce magazine a vocation \u00e0 partager des reportages sur des personnes passionn\u00e9s et passionnantes, et ne pas \u00eatre totalement d\u00e9di\u00e9 aux produits de la marque.<\/p><p>Cependant, la production de contenus d\u00e9passe largement les capacit\u00e9s du magazine. L\u2019Agence Puck a alors mis en place <a href=\"https:\/\/farm-forum-digital.fr\/\">un blog<\/a> qui agr\u00e8ge tous ces articles, et notamment les vid\u00e9os. Permettant ainsi de cr\u00e9er une v\u00e9ritable dynamique sur les r\u00e9seaux sociaux. Les comptes de la marque s\u2019en trouvent renforc\u00e9s. Le nombre d\u2019abonn\u00e9s ainsi que l\u2019engagement, sont en augmentation permanente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4fac98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4fac98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4ac0f9\" data-id=\"c4ac0f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eb412b elementor-widget elementor-widget-image\" data-id=\"3eb412b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum3-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-6207\" alt=\"Agence de communication Paris - m\u00e9dia de marque - magazine farm forum de Case IH\" srcset=\"https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum3-1-1024x576.jpg 1024w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum3-1-300x169.jpg 300w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum3-1-768x432.jpg 768w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum3-1-1536x864.jpg 1536w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum3-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-371421d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"371421d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb4bc9f\" data-id=\"eb4bc9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-421df8ad elementor-drop-cap-view-framed elementor-drop-cap-yes elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"421df8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div><h2><strong><span style=\"font-size: 14pt;\">Une production orchestr\u00e9e par Puck L\u2019Agence\u00a0<\/span><\/strong><\/h2><p>Derri\u00e8re le <em>Farm Forum<\/em>, c\u2019est L\u2019Agence Puck qui se charge de la production \u00e9ditoriale et visuelle du magazine pour proposer un contenu pertinent, inspirant et ancr\u00e9 dans la r\u00e9alit\u00e9 agricole.\u00a0<\/p><p>Sp\u00e9cialiste de la communication et des contenus de marque, l\u2019Agence Puck a constitu\u00e9 une v\u00e9ritable r\u00e9daction en mobilisant :<\/p><ul><li>des journalistes,<\/li><li>des r\u00e9dacteurs,<\/li><li>des photographes,<\/li><li>des illustrateurs et des dessinateurs de presse pour donner une touche visuelle unique.<\/li><\/ul><p><b>Puck L\u2019Agence assure une coh\u00e9rence \u00e9ditoriale forte <\/b>et une mise en page contemporaine et attrayante. <b>Son travail ne se limite pas \u00e0 la cr\u00e9ation de contenus<\/b> : l\u2019agence orchestre l\u2019ensemble du processus, de la recherche de sujets \u00e0 la distribution, en passant par la coordination avec le r\u00e9seau Case IH en France.<\/p><p>Ce travail collectif permet de proposer un magazine structurant, qui ne se limite pas \u00e0 vanter les performances des machines. La ligne \u00e9ditoriale met l\u2019humain au centre : des portraits d\u2019agriculteurs passionn\u00e9s, des reportages immersifs, des dossiers de fond sur les enjeux du secteur et m\u00eame des pages <i>lifestyle<\/i>.<\/p><p>Chaque num\u00e9ro est con\u00e7u avec rigueur, en suivant un chemin de fer bien d\u00e9fini, une organisation minutieuse qui assure une vari\u00e9t\u00e9 et une richesse d\u2019articles. La production \u00e9ditoriale est accompagn\u00e9e d\u2019un travail de maquette soign\u00e9, moderne et dynamique, refl\u00e9tant l\u2019image contemporaine et innovante de la marque.<\/p><h2><strong><span style=\"font-size: 14pt;\">Un succ\u00e8s r\u00e9el et un impact mesurable<\/span><\/strong><\/h2><p>D\u00e8s son premier num\u00e9ro en juin, <em>Farm Forum<\/em> a rencontr\u00e9 beaucoup succ\u00e8s.<\/p><ul><li>100 000 exemplaires envoy\u00e9s aux exploitants agricoles.<\/li><li>Une pr\u00e9sence remarqu\u00e9e dans les salons professionnels, o\u00f9 le magazine est tr\u00e8s demand\u00e9.<\/li><li>Une audience en croissance constante sur <a href=\"https:\/\/farm-forum-digital.fr\/\">le blog Farm Forum<\/a>, qui enrichit le magazine papier en proposant des articles suppl\u00e9mentaires, des vid\u00e9os et des interviews.<\/li><li>Une forte interactivit\u00e9 avec les lecteurs, qui s&#8217;inscrivent de plus en plus nombreux pour recevoir le magazine et partager leurs retours.<\/li><\/ul><p>Lors des salons, Puck L\u2019Agence et Case IH rencontrent directement les lecteurs du magazine. L\u2019accueil est tr\u00e8s positif. Cet \u00e9change direct permet non seulement de constater l\u2019impact du magazine, mais aussi de valoriser encore davantage l\u2019image de la marque. Le <em>Farm Forum<\/em> devient ainsi un v\u00e9ritable vecteur de lien entre Case IH et ses utilisateurs, renfor\u00e7ant leur attachement \u00e0 la marque.<\/p><p>Avec Puck L\u2019Agence, le magazine <em>Farm Forum<\/em> s\u2019est impos\u00e9 comme un v\u00e9ritable rendez-vous \u00e9ditorial. Avec deux num\u00e9ros par an, le magazine continue d\u2019\u00e9voluer pour offrir du contenu toujours plus proche des attentes de son lectorat. Une belle preuve qu\u2019au-del\u00e0 de la technologie, ce qui compte avant tout, c\u2019est la passion.<\/p><p>Vous souhaitez d\u00e9velopper un projet \u00e9ditorial, renforcer votre communication de marque ou explorer de nouvelles strat\u00e9gies de contenu ? <strong>Puck L\u2019Agence<\/strong> met son expertise \u00e0 votre service pour concevoir des supports engageants et adapt\u00e9s \u00e0 votre audience. N\u2019h\u00e9sitez pas \u00e0 nous contacter pour en savoir plus et donner vie \u00e0 vos id\u00e9es.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1954727 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1954727\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e332d1f\" data-id=\"e332d1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26c6e7f elementor-widget elementor-widget-image\" data-id=\"26c6e7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum4-1-scaled.jpg\" class=\"attachment-full size-full wp-image-6209\" alt=\"\" srcset=\"https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum4-1-scaled.jpg 2560w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum4-1-300x169.jpg 300w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum4-1-1024x576.jpg 1024w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum4-1-768x432.jpg 768w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum4-1-1536x864.jpg 1536w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum4-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81259aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81259aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfb6469\" data-id=\"cfb6469\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0905e67 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0905e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agence-puck.fr\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec Puck L\u2019Agence, le magazine Farm Forum s\u2019est impos\u00e9 comme un v\u00e9ritable rendez-vous \u00e9ditorial. Avec deux num\u00e9ros par an, le magazine continue d\u2019\u00e9voluer pour offrir du contenu toujours plus proche des attentes de son lectorat. Une belle preuve qu\u2019au-del\u00e0 de la technologie, ce qui compte avant tout, c\u2019est la passion.<\/p>","protected":false},"author":1,"featured_media":6174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farm Forum : un m\u00e9dia au c\u0153ur de la passion agricole - Agence Puck<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le magazine Farm Forum de la marque Case IH, r\u00e9alis\u00e9 par l&#039;agence de communication Puck l&#039;agence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-puck.fr\/en\/actualites\/farm-forum-un-media-au-coeur-de-la-passion-agricole\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un m\u00e9dia au c\u0153ur de la passion agricole\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le magazine Farm Forum de la marque Case IH, r\u00e9alis\u00e9 par l&#039;agence de communication Puck l&#039;agence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agence-puck.fr\/en\/actualites\/farm-forum-un-media-au-coeur-de-la-passion-agricole\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence Puck\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-20T13:21:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T14:54:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agence-puck.fr\/wp-content\/uploads\/2025\/03\/FarmForum2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Agence Puck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agence-puck.fr\\\/actualites\\\/farm-forum-un-media-au-coeur-de-la-passion-agricole\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agence-puck.fr\\\/actualites\\\/farm-forum-un-media-au-coeur-de-la-passion-agricole\\\/\"},\"author\":{\"name\":\"Agence Puck\",\"@id\":\"https:\\\/\\\/agence-puck.fr\\\/#\\\/schema\\\/person\\\/ed1e47bbe5170981eb152321f31fca3e\"},\"headline\":\"Farm Forum : un m\u00e9dia au c\u0153ur de la passion agricole\",\"datePublished\":\"2025-03-20T13:21:09+00:00\",\"dateModified\":\"2025-03-25T14:54:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agence-puck.fr\\\/actualites\\\/farm-forum-un-media-au-coeur-de-la-passion-agricole\\\/\"},\"wordCount\":827,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/agence-puck.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agence-puck.fr\\\/actualites\\\/farm-forum-un-media-au-coeur-de-la-passion-agricole\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agence-puck.fr\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/FarmForum2-scaled.jpg\",\"articleSection\":[\"Actualit\u00e9\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/agence-puck.fr\\\/actualites\\\/farm-forum-un-media-au-coeur-de-la-passion-agricole\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agence-puck.fr\\\/actualites\\\/farm-forum-un-media-au-coeur-de-la-passion-agricole\\\/\",\"url\":\"https:\\\/\\\/agence-puck.fr\\\/actualites\\\/farm-forum-un-media-au-coeur-de-la-passion-agricole\\\/\",\"name\":\"Farm Forum : un m\u00e9dia au c\u0153ur de la passion agricole - 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