{"id":4415,"date":"2023-03-10T17:35:39","date_gmt":"2023-03-10T16:35:39","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=4415"},"modified":"2023-03-15T18:09:15","modified_gmt":"2023-03-15T17:09:15","slug":"accompagner-les-entrepreneurs-a-trouver-leur-marche","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/accompagner-les-entrepreneurs-a-trouver-leur-marche\/","title":{"rendered":"Comment accompagner les entrepreneurs \u00e0 trouver leur march\u00e9 ?"},"content":{"rendered":"
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Le r\u00f4le d\u2019une agence de communication, c\u2019est de savoir accompagner un projet de sa dimension marketing \u00e0 sa traduction en communication<\/b>. Voil\u00e0 comment nous accompagnons les porteurs de projet vers le march\u00e9.<\/p>

Que l\u2019on soit entrepreneur, startupper<\/i> ou responsable d\u2019un lancement de marque dans une entreprise, nous faisons face \u00e0 chaque fois \u00e0 des injonctions multiples :<\/p>

  • Technologie,<\/li>
  • RH,<\/li>
  • RSE,<\/li>
  • d\u00e9p\u00f4t de marque,<\/li>
  • l\u00e9gislation,<\/li>
  • pub,<\/li>
  • \u00e9v\u00e9nements,<\/li>
  • relations presse\u2026<\/li><\/ul>

    C\u2019est comme une \u00e9quation \u00e0 facteurs infinis dont on doit trouver la solution\u00a0: trouver son march\u00e9.<\/b><\/p>

    Difficile, presque philosophique de s\u2019extraire de son projet ch\u00e9ri pour savoir comment r\u00e9soudre cette \u00e9quation, surtout quand son projet n\u2019est pas encore totalement concr\u00e9tis\u00e9.<\/p>

    C\u2019est \u00e9videmment tr\u00e8s introspectif, c\u2019est pourquoi il faut partager pour r\u00e9ussir.<\/p>

    La m\u00e9thode du sablier <\/strong><\/h4>

    Avec notre exp\u00e9rience, nous avons mis en place une m\u00e9thode pour aider ces porteurs de projets. C\u2019est la m\u00e9thode du sablier. En haut de celui-ci, nous avons un stock d\u2019infos, les grains de sable. Ils sont \u00e0 la fois des donn\u00e9es et des complexit\u00e9s. Ils sont multiples et agr\u00e9g\u00e9s tant qu\u2019on ne facilite pas leur chemin. L\u2019objectif est de les faire passer par la voie \u00e9troite du sablier. Comme pour tout sablier, il y a une question de timing.<\/p>

    Trouver son but fondamental <\/strong><\/h4>

    La premi\u00e8re \u00e9tape est de passer \u00e0 la moulinette tous les d\u00e9fis pour leur trouver une certaine coh\u00e9rence. C\u2019est du temps, de la concertation, de l\u2019esprit d\u2019analyse et de la capacit\u00e9 \u00e0 faire des analogies. Il faut tout absorber, travailler de fa\u00e7on it\u00e9rative, et \u00eatre tr\u00e8s introspectif.<\/p>

    Ensuite, il faut confronter les conclusions avec les intentions profondes des porteurs du projet ou de l\u2019entreprise. C\u2019est \u00e0 cette \u00e9tape qu\u2019intervient la raison d\u2019\u00eatre.\u00a0<\/p>

    \u00ab\u00a0Mais pourquoi voulez-vous faire cela\u00a0?\u00a0\u00bb\u00a0<\/p><\/blockquote>

    \u00ab Quelles sont vos motivations profondes ?\u00a0\u00bb\u00a0<\/p><\/blockquote>

    L\u2019argent n\u2019est pas le seul moteur\u2026<\/p>

    L\u2019objectif est de synth\u00e9tiser tout le projet dans une vision<\/b>, un but fondamental de l\u2019entreprise. C\u2019est un travail de simplification<\/b> indispensable pour mener \u00e0 bien un projet.<\/p>

    Traduire son but fondamental en id\u00e9e de marque<\/strong><\/h4>

    \u00c0 cette \u00e9tape, il faut mettre en ad\u00e9quation la motivation profonde avec laquelle on porte son projet vers un march\u00e9 avec la fa\u00e7on dont on va vendre son produit ou son service au march\u00e9, bref, l\u2019id\u00e9e de marque. Cette d\u00e9marche est aussi une action de simplification, car l\u2019id\u00e9e de marque doit \u00eatre simple, singuli\u00e8re, \u00e9tonnante et s\u2019ins\u00e9rer dans l\u2019esprit des clients ou m\u00eame des non-clients<\/b>. Elle est grandement simplifi\u00e9e par l\u2019\u00e9tape pr\u00e9c\u00e9dente.<\/p>

    Nourrir cette id\u00e9e de marque. <\/strong><\/h4>

    La marque n\u2019existe que par la richesse de l\u2019imaginaire qu\u2019elle porte. Il faut d\u00e9sormais \u00e9largir et enrichir celle-ci de notions, d\u2019images, de contenus, d\u2019\u00e9chos, propres \u00e0 irriguer le march\u00e9 et les clients potentiels. C\u2019est une \u00e9tape d\u2019ouverture qui va puiser dans la gen\u00e8se du projet pour produire les preuves de son id\u00e9e de marque<\/b>.<\/p>

    Cette m\u00e9thode permet de cr\u00e9er un alignement strat\u00e9gique entre une id\u00e9e, un projet et sa mise sur le march\u00e9 sans que la marque ne devienne un masque ou un nez rouge pour des raisons purement mercantiles. En effet, derri\u00e8re les grandes marques, il y a quelque chose de plus profond qui leur assure une p\u00e9rennit\u00e9 dans l\u2019esprit des gens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Lors des p\u00e9riodes de ralentissement \u00e9conomique, les entreprises cherchent \u00e0 pr\u00e9server leurs profits en r\u00e9duisant leurs co\u00fbts. Bien \u00e9videmment les budgets de communication sont souvent les premiers coup\u00e9s dans une telle situation.<\/p>","protected":false},"author":1,"featured_media":4436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nComment accompagner les entrepreneurs \u00e0 trouver leur march\u00e9 ? - Agence Puck<\/title>\n<meta name=\"description\" content=\"Le r\u00f4le d\u2019une agence de communication : accompagner un projet de sa dimension marketing \u00e0 sa traduction en communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/dev.agence-puck.fr\/actualites\/accompagner-les-entrepreneurs-a-trouver-leur-marche\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment accompagner les entrepreneurs \u00e0 trouver leur march\u00e9 ? 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