{"id":3725,"date":"2023-02-08T15:03:42","date_gmt":"2023-02-08T14:03:42","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=3725"},"modified":"2023-02-08T17:13:33","modified_gmt":"2023-02-08T16:13:33","slug":"qu-est-ce-que-le-marketing","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/qu-est-ce-que-le-marketing\/","title":{"rendered":"QU’EST-CE QUE LE MARKETING ?"},"content":{"rendered":"
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Voil\u00e0 une question \u00e0 laquelle chacun semble avoir sa r\u00e9ponse et c\u2019est une question l\u00e9gitime, m\u00eame quand on est dans une agence de communication comme Puck.<\/span><\/p>

\u00a0<\/span><\/p>

N\u2019avez-vous jamais essay\u00e9 de taper celle-ci sur Google\u00a0? Premier r\u00e9sultat : \u00ab e<\/span>nsemble des techniques qui ont pour objet la strat\u00e9gie commerciale et notamment l’\u00e9tude de march\u00e9\u00a0\u00bb. Celle-ci est \u00e0 l\u2019image de nombreuses r\u00e9ponses partielles, voire carr\u00e9ment erron\u00e9es. En effet, d\u00e8s que l\u2019on parle de marketing, il est surprenant de constater comme cette notion simple, devient vague et n\u00e9cessite souvent de faire appel \u00e0 un angle pour d\u00e9finir la notion. Par exemple, le marketing digital. Ce ph\u00e9nom\u00e8ne est particuli\u00e8rement marqu\u00e9 dans notre pays, la France. J\u2019en veux pour preuve le peu de litt\u00e9rature sur ce sujet, bien souvent traduite de l\u2019anglais.<\/span><\/p>

\u00a0<\/span><\/p>

Alors ne laissons pas tra\u00eener le suspens. Le marketing, c\u2019est tout simplement l\u2019ensemble des techniques permettant de se faire rencontrer une offre et une demande<\/b>. Je vois alors que cette lecture \u00e9claire beaucoup de paires d\u2019yeux. En effet, cela permet de voir quelles sont ces techniques. La communication, la pub, la promo, les campagnes en ligne, l\u2019influence, les relations presse et publiques\u2026 autant de moyens qui permettent de favoriser cette rencontre.<\/span><\/p>

\u00a0<\/span><\/p>

On voit alors, l\u2019importance que le marketing rev\u00eat pour toute entreprise. Plut\u00f4t que de r\u00e9duire le Marketing\u00a0\u00e0 une discipline cosm\u00e9tique, on per\u00e7oit qu\u2019il est au contraire un levier de business. On comprend aussi toute l\u2019importance de l\u2019interfa\u00e7age de 3 notions cl\u00e9s :\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

\u00a0<\/p>

  • 1 – La marque<\/span><\/li>
  • 2 \u2013 La communication<\/span><\/li>
  • 3 \u2013 La transformation<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Lors des p\u00e9riodes de ralentissement \u00e9conomique, les entreprises cherchent \u00e0 pr\u00e9server leurs profits en r\u00e9duisant leurs co\u00fbts. Bien \u00e9videmment les budgets de communication sont souvent les premiers coup\u00e9s dans une telle situation.<\/p>","protected":false},"author":1,"featured_media":3740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nQU'EST-CE QUE LE MARKETING ? - Agence Puck<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de communication, positionnement de marque, marketing, retrouvez ici nos astuces et conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/dev.agence-puck.fr\/actualites\/qu-est-ce-que-le-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QU'EST-CE QUE LE MARKETING ? 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