{"id":3201,"date":"2020-10-04T16:36:00","date_gmt":"2020-10-04T14:36:00","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=3201"},"modified":"2023-05-05T16:19:18","modified_gmt":"2023-05-05T14:19:18","slug":"le-confinement-economique-et-apres-que-faire","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/le-confinement-economique-et-apres-que-faire\/","title":{"rendered":"LE CONFINEMENT \u00c9CONOMIQUE ET APR\u00c8S ? QUE FAIRE ?"},"content":{"rendered":"
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Nos business sont largement impact\u00e9s par cette p\u00e9riode de confinement, d\u2019o\u00f9 une incertitude croissante dans les entreprises. Les nombreuses crises qui ont jalonn\u00e9 nos \u00e9conomies\u00a0nous ont montr\u00e9 que si elles sont totalement impr\u00e9visibles et toutes diff\u00e9rentes, par contre les r\u00e9actions de nombreuses entreprises le sont moins. Il en r\u00e9sulte des strat\u00e9gies souvent contre-productives.<\/p>

Couper les actions marketing jusqu\u2019\u00e0 nouvel ordre<\/strong><\/p>

Certes, les entreprises vont devoir monitorer les impacts de cette crise, des d\u00e9cisions \u00e9conomiques vont devoir \u00eatre prises. Toutefois, vos strat\u00e9gies marketing sont destin\u00e9es \u00e0 vous permettre d\u2019aller \u00e0 la rencontre de vos march\u00e9s. Il est donc indispensable de pr\u00e9parer la suite en r\u00e9\u00e9valuant ces strat\u00e9gies et en se tenant pr\u00eat \u00e0 relancer la machine, suffisamment en amont pendant que vos concurrents se poseront encore des questions.\u00a0<\/p>

Trois avantages de cette fa\u00e7on d\u2019agir\u00a0:\u00a0<\/p>

  • Profiter de l\u2019absence des autres au red\u00e9marrage pour occuper le terrain.\u00a0<\/li>
  • \u00c9viter de nourrir encore plus la baisse de chiffre d\u2019affaires.\u00a0<\/li>
  • Prendre de l\u2019avance, car \u00e0 terme tout repartira.<\/li><\/ul>

    Devenir mutique\u00a0<\/strong><\/p>

    Souvent, les entreprises deviennent aphones, alors qu\u2019elles devraient g\u00e9rer leur communication au plus juste avec toutes leurs parties prenantes.\u00a0<\/p>

    L\u2019interne est certes important, mais aussi les clients, en tenant compte de leurs attentes et de leur environnement, presque comme une communication en one to one. Aupr\u00e8s de ces personnes, il est indispensable de tenir des propos succincts et ne pas faire de longs messages corporate que personne ne lit.\u00a0<\/p>

    Communiquer r\u00e9guli\u00e8rement est aussi une cl\u00e9, les canaux sont suffisamment nombreux pour ne pas \u00eatre r\u00e9p\u00e9titifs ou envahissants.<\/p>

    Pour cela, l\u2019entreprise et son management doivent s\u2019assurer de mettre en place une cellule communication qui les aidera \u00e0 b\u00e2tir et \u00e0 diffuser les messages, mais aussi \u00e0 faire de la veille pour occuper le terrain business d\u00e8s les premiers signes de reprise quand d\u2019autres resteront sur la d\u00e9fensive.<\/p>

    En bref, quand tout s\u2019arr\u00eate, que tout le monde est dans l\u2019incertitude, il faut savoir anticiper et \u00eatre contrariant.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Nos business sont largement impact\u00e9s par cette p\u00e9riode de confinement, d\u2019o\u00f9 une incertitude croissante dans les entreprises. Les nombreuses crises qui ont jalonn\u00e9 nos \u00e9conomies\u00a0nous ont montr\u00e9 que si elles sont totalement impr\u00e9visibles et toutes diff\u00e9rentes, par contre les r\u00e9actions de nombreuses entreprises le sont moins. Il en r\u00e9sulte des strat\u00e9gies souvent contre-productives. Couper les […]<\/p>\n","protected":false},"author":1,"featured_media":3264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nLE CONFINEMENT \u00c9CONOMIQUE ET APR\u00c8S ? 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