{"id":3145,"date":"2022-06-28T11:36:47","date_gmt":"2022-06-28T09:36:47","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=3145"},"modified":"2022-07-25T17:05:14","modified_gmt":"2022-07-25T15:05:14","slug":"6-bonnes-raisons-de-communiquer-en-temps-de-crise","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/6-bonnes-raisons-de-communiquer-en-temps-de-crise\/","title":{"rendered":"6 BONNES RAISONS DE COMMUNIQUER EN TEMPS DE CRISE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3145\" class=\"elementor elementor-3145\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-371421d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"371421d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb4bc9f\" data-id=\"eb4bc9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-421df8ad elementor-drop-cap-view-framed elementor-drop-cap-yes elementor-widget elementor-widget-text-editor\" data-id=\"421df8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors des p\u00e9riodes de ralentissement \u00e9conomique, les entreprises cherchent \u00e0 pr\u00e9server leurs profits en r\u00e9duisant leurs co\u00fbts. Bien \u00e9videmment les budgets de communication sont souvent les premiers coup\u00e9s dans une telle situation.<\/p><p>Voici donc quelques tr\u00e8s bonnes raisons de ne pas c\u00e9der \u00e0 la morosit\u00e9 ambiante, car on ne le r\u00e9p\u00e8te jamais assez les crises sont des opportunit\u00e9s \u00e0 saisir.<\/p><p><strong>1 &#8211; Bonne nouvelle, la part de voix est moins ch\u00e8re !<\/strong><\/p><p>En p\u00e9riode de ralentissement de la croissance, vos concurrents communiquent moins, le co\u00fbt de la part de voix est donc moins cher \u00e0 deux titres : d\u2019une part les espaces publicitaires se n\u00e9gocient mieux et d\u2019autre part l\u2019impact de vos messages est d\u00e9multipli\u00e9 par l\u2019absence de concurrence.<\/p><p><strong>2 &#8211; Le consommateur est encore plus en attente d\u2019info<\/strong><\/p><p>Les p\u00e9riodes de crises sont des moments propices \u00e0 la red\u00e9finition des choix, aux changements d&#8217;habitudes et aux nouveaux arbitrages. Il est donc tr\u00e8s important de satisfaire le besoin d\u2019information accru des consommateurs et de les guider dans ces choix.<\/p><p><strong>3 &#8211; Donner un cap \u00e0 l\u2019interne<\/strong><\/p><p>Les salari\u00e9s de l\u2019entreprise sont un moteur pour l\u2019externe, il est donc plus que jamais important de les mettre au c\u0153ur de la communication de l\u2019entreprise, de les tenir informer. Une fa\u00e7on de donner le cap, et d&#8217;inciter l&#8217;entreprise \u00e0 se d\u00e9passer.<\/p><p><strong>4 &#8211; Les investisseurs aussi vous \u00e9coutent<\/strong><\/p><p>Les investisseurs sont tr\u00e8s sensibles aux paroles des entreprises, elles t\u00e9moignent en quelque sorte de leur comp\u00e9titivit\u00e9, de leur sant\u00e9 et surtout de leur motivation. L\u2019absence de prise de parole, quant \u00e0 elle, est souvent interpr\u00e9t\u00e9e comme le signe d\u2019une activit\u00e9 en berne.<\/p><p><strong>5 &#8211; C\u2019est le moment de cultiver sa marque<\/strong><\/p><p>Donner du sens \u00e0 sa marque et \u00e0 son activit\u00e9 en affirmant ses valeurs, voil\u00e0 un discours qui a plus de chance de faire mouche en temps de crise, car il se diff\u00e9rencie de la majorit\u00e9 des messages mercantiles ax\u00e9s sur le prix. C&#8217;est un bon moyen d&#8217;affirmer son positionnement.<\/p><p><strong>6 &#8211; Vous allez rebondir plus vite au sortir de la crise<\/strong><\/p><p>\u00c0 long terme, le maintien d\u2019une communication r\u00e9guli\u00e8re favorise une reprise des ventes bien plus rapide et facile au sortir de la crise, apr\u00e8s il sera d\u00e9j\u00e0 trop tard, les lignes auront boug\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lors des p\u00e9riodes de ralentissement \u00e9conomique, les entreprises cherchent \u00e0 pr\u00e9server leurs profits en r\u00e9duisant leurs co\u00fbts. Bien \u00e9videmment les budgets de communication sont souvent les premiers coup\u00e9s dans une telle situation.<\/p>","protected":false},"author":1,"featured_media":3181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 BONNES RAISONS DE COMMUNIQUER EN TEMPS DE CRISE - Agence Puck<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de communication, positionnement de marque, marketing, retrouvez ici nos astuces et conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/dev.agence-puck.fr\/actualites\/6-bonnes-raisons-de-communiquer-en-temps-de-crise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 BONNES RAISONS DE COMMUNIQUER EN TEMPS DE CRISE - 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