{"id":3128,"date":"2022-06-28T11:15:11","date_gmt":"2022-06-28T09:15:11","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=3128"},"modified":"2022-06-30T09:59:47","modified_gmt":"2022-06-30T07:59:47","slug":"5-cles-pour-reussir-sur-un-salon","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/5-cles-pour-reussir-sur-un-salon\/","title":{"rendered":"5 CL\u00c9S POUR R\u00c9USSIR SUR UN SALON"},"content":{"rendered":"
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Puck offre \u00e0 ses clients une prestation globale allant de la strat\u00e9gie aux outils de communication salon en passant par la maitrise compl\u00e8te de la conception, la r\u00e9alisation et l\u2019habillage de leur stand en France comme \u00e0 l\u2019international.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Une strat\u00e9gie claire et exprim\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il faut choisir son angle de communication, vouloir tout dire, multiplier les messages ne fait que cr\u00e9er un bruit ambiant venant s\u2019ajouter \u00e0 la multiplicit\u00e9 des sollicitations visuelles et sonores d\u2019un salon. Veut-on parler d\u2019innovation, de service, mettre en valeur une nouveaut\u00e9 ? Il faut se demander ce que l\u2019on souhaite qu\u2019un visiteur retienne d\u2019une visite sur son stand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Un lieu d\u2019image et d\u2019exp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il faut savoir se rendre visible, exploiter les angles de vue strat\u00e9giques. Etre capable de rationaliser les messages pour qu\u2019ils soutiennent la ligne strat\u00e9gique choisie.<\/p>

Le visiteur doit vivre une exp\u00e9rience pour que ce message soit non seulement compris mais aussi m\u00e9moris\u00e9. La circulation, le dimensionnement des espaces, les sollicitations visuelles et sonores doivent \u00eatre con\u00e7ues avec une attention particuli\u00e8re. N\u2019oublions jamais qu\u2019un salon c\u2019est bruyant et que des espaces qui offrent une parenth\u00e8se, une bulle sonore, sont un plus ind\u00e9niable pour des visiteurs qui vont y passer une journ\u00e9e ou deux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Aucune excuse pour ne pas maximiser la relation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C\u2019est enfin un lieu de relation. Le confort de vos visiteurs comme vos collaborateurs doivent \u00eatre pris en compte pour que l\u2019\u00e9change soit le plus fructueux possible en prise de contact ou en affaires. A l\u2019heure du Big Data il ne faut pas passer \u00e0 c\u00f4t\u00e9 de la somme d\u2019informations que repr\u00e9sente la masse des visiteurs. Organiser un concours, g\u00e9rer les cartes de visite peut vous permettre accroitre fortement votre base de donn\u00e9e commerciale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Que ce soit avant pendant ou apr\u00e8s, communiquez, communiquez, communiquez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Que ce soit avant pendant ou apr\u00e8s, la participation \u00e0 un salon est un acte de communication. Inviter ses clients, donner rendez-vous, annoncer sa pr\u00e9sence, laisser une trace \u00e9crite sur le stand, mais aussi remercier apr\u00e8s coup vos visiteurs de leur passage, en profiter pour montrer les photos de l\u2019\u00e9v\u00e9nement \u00e0 ceux qui ne sont pas venus et afficher votre optimisme suite \u00e0 ce moment doivent \u00eatre la r\u00e8gle pour profiter pleinement de cet \u00e9v\u00e9nement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Etre bien accompagn\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Evidement ce n\u2019est pas exhaustif, alors pour b\u00e9n\u00e9ficier de nos conseils et de notre exp\u00e9rience, il ne vous reste plus qu\u2019\u00e0 nous accorder quelques minutes pour \u00e9changer sur vos projets et vous aider \u00e0 relever les d\u00e9fis\u00a0Pour prendre RDV,\u00a0<\/span>cliquez ici<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Puck offre \u00e0 ses clients une prestation globale allant de la strat\u00e9gie aux outils de communication salon en passant par la maitrise compl\u00e8te de la conception, la r\u00e9alisation et l\u2019habillage de leur stand en France comme \u00e0 l\u2019international. Une strat\u00e9gie claire et exprim\u00e9e Il faut choisir son angle de communication, vouloir tout dire, multiplier les […]<\/p>\n","protected":false},"author":1,"featured_media":3170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\n5 CL\u00c9S POUR R\u00c9USSIR SUR UN SALON - Agence Puck<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de communication, positionnement de marque, marketing, retrouvez ici nos astuces et conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/dev.agence-puck.fr\/actualites\/5-cles-pour-reussir-sur-un-salon\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 CL\u00c9S POUR R\u00c9USSIR SUR UN SALON - 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