{"id":3105,"date":"2022-06-28T10:22:47","date_gmt":"2022-06-28T08:22:47","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=3105"},"modified":"2022-08-23T11:24:36","modified_gmt":"2022-08-23T09:24:36","slug":"comment-realise-t-on-un-film-ou-une-video","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/comment-realise-t-on-un-film-ou-une-video\/","title":{"rendered":"COMMENT R\u00c9ALISE-T-ON UN FILM OU UNE VID\u00c9O?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3105\" class=\"elementor elementor-3105\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a0a4c3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a0a4c3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d3be4a2\" data-id=\"4d3be4a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e5a19aa elementor-drop-cap-view-framed elementor-drop-cap-yes elementor-widget elementor-widget-text-editor\" data-id=\"3e5a19aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment bien pr\u00e9parer la r\u00e9alisation d\u2019une vid\u00e9o ou d\u2019un film ? Quelles sont les diff\u00e9rentes techniques de production ? \u00c0 quoi sert un story-board ? Quels sont les atouts d\u2019un format audiovisuel dans votre communication ? \u2026 Autant de questions auxquelles nous r\u00e9pondons pour vous aujourd\u2019hui.<\/p><p><strong>Saviez-vous que\u00a0:<\/strong><\/p><ul><li>80 % des internautes pr\u00e9f\u00e8rent regarder une vid\u00e9o plut\u00f4t que lire un article ?<\/li><li>Le format audiovisuel permet de faire passer inconsciemment beaucoup plus d\u2019informations qu\u2019un texte, une affiche ou un contenu audio \u00e0 temps \u00e9quivalent.<\/li><li>76% avouent que c\u2019est le canal qui leur permet de m\u00e9moriser le plus de messages ?<\/li><li>La vid\u00e9o ajout\u00e9e aux techniques de r\u00e9f\u00e9rencement naturel a 53% de chance de plus d\u2019appara\u00eetre dans les premi\u00e8res pages des moteurs de recherches\u00a0?<\/li><\/ul><p><em>Source\u00a0: BDM M\u00e9dia<\/em><\/p><p><span>Ces chiffres parlent d\u2019eux-m\u00eames, il existe donc de multiples raisons d\u2019utiliser la vid\u00e9o. Mais quelles sont les \u00e9tapes cl\u00e9s de la r\u00e9alisation d\u2019une vid\u00e9o\u00a0?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18325d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18325d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b68b320\" data-id=\"b68b320\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-489ef9b elementor-widget elementor-widget-heading\" data-id=\"489ef9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choisir le bon prestataire pour la r\u00e9alisation de votre vid\u00e9o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d750b elementor-widget elementor-widget-text-editor\" data-id=\"95d750b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px; line-height: 1.4; color: #666666; font-family: 'Trebuchet MS', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\">R\u00e9aliser une vid\u00e9o demande de la pr\u00e9paration et du temps autant de la part du client (l\u2019annonceur) que du prestataire choisi. Le r\u00f4le de l\u2019agence de communication est d\u2019apporter une valeur ajout\u00e9e \u00e0 votre message. Son m\u00e9tier est de mobiliser un certain nombre de comp\u00e9tences sp\u00e9cifiques afin de produire un contenu qui ait du sens pour le spectateur.<\/p><p style=\"margin-bottom: 10px; line-height: 1.4; color: #666666; font-family: 'Trebuchet MS', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\">Un responsable de projet pour coordonner la production, un concepteur r\u00e9dacteur et\/ou un directeur artistique pour imaginer le message, le script et le story-board, un producteur pour prendre en main la r\u00e9alisation quelle quel soit (accompagn\u00e9 d\u2019\u00e9quipes de tournage, de monteurs, de motion designer, et d\u2019un studio son).<\/p><p style=\"margin-bottom: 10px; line-height: 1.4; color: #666666; font-family: 'Trebuchet MS', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\">\u00a0<\/p><p style=\"margin-bottom: 10px; line-height: 1.4; color: #666666; font-family: 'Trebuchet MS', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400;\">L\u2019objectif d\u2019un film est de convaincre le spectateur du message que vous souhaitez lui faire passer. Il convient donc de bien de respecter toutes les \u00e9tapes, de la d\u00e9marche marketing \u00e0 la diffusion du message. Passer outre chacune de ces \u00e9tapes n\u2019am\u00e8ne qu\u2019\u00e0 des d\u00e9convenues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e2e822 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e2e822\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f2e7d1\" data-id=\"0f2e7d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fa77df elementor-widget elementor-widget-heading\" data-id=\"6fa77df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finir le bon message \u00e0 v\u00e9hiculer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4685f0 elementor-widget elementor-widget-text-editor\" data-id=\"e4685f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une bonne production vid\u00e9o commence par un bon brief.<\/p><p><a href=\"https:\/\/agence-puck.fr\/en\/5-qualites-pour-faire-un-bon-brief-a-son-agence\/\">&gt; Lire l\u2019article \u00ab\u00a05 qualit\u00e9s pour faire un bon brief \u00e0 son agence\u00a0\u00bb<\/a>\u00a0 seule cette \u00e9tape partag\u00e9e permettra de d\u00e9finir le bon objectif, c\u2019est \u00e0 dire l\u00e0 o\u00f9 l\u2019on veut aller et non comment y aller.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93d1344 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93d1344\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39569df\" data-id=\"39569df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f002ba elementor-widget elementor-widget-heading\" data-id=\"7f002ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9paration du sc\u00e9nario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5641562 elementor-widget elementor-widget-text-editor\" data-id=\"5641562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que votre vid\u00e9o soit un court-m\u00e9trage, une publicit\u00e9, un film d\u2019entreprise, un t\u00e9l\u00e9film, un documentaire ou un long-m\u00e9trage, le sc\u00e9nario d\u2019une vid\u00e9o est la cl\u00e9 du succ\u00e8s de sa production et certainement de son efficacit\u00e9 aupr\u00e8s de ses spectateurs.<\/p><ul><li><strong>Le script\u00a0:<span>\u00a0<\/span><\/strong>l\u2019\u00e9quipe de conception commence par \u00e9crire une histoire et d\u00e9finir des intentions de r\u00e9alisation. Elle peut s\u2019appuyer sur des r\u00e9f\u00e9rences ce qui lui permet d\u2019\u00eatre plus explicite. \u00c0 cette \u00e9tape l\u2019\u00e9quipe va proposer des messages, une fa\u00e7on d\u2019atteindre les objectifs fix\u00e9s par le brief.<\/li><li><strong>Le story-board<\/strong>\u00a0: \u00e0 partir d\u2019images cl\u00e9s, la production est cadenc\u00e9e, souvent \u00e0 partir de mots ou d\u2019une bande-son. Le story-board peut \u00eatre compl\u00e9t\u00e9 par un d\u00e9coupage plan \u00e0 plan si n\u00e9cessaire. Cette \u00e9tape cl\u00e9 est importante quel que soit le type de production motion design, tournage, 3D, \u2026.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff1b5b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff1b5b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c032be4\" data-id=\"c032be4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e40c33b elementor-widget elementor-widget-heading\" data-id=\"e40c33b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbce29f elementor-widget elementor-widget-text-editor\" data-id=\"dbce29f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois les \u00e9tapes pr\u00e9c\u00e9dentes r\u00e9alis\u00e9es, on peut passer \u00e0 la r\u00e9union de pr\u00e9-production qui permettra de d\u00e9finir le planning et les moyens allou\u00e9s \u00e0 la production en fonction de ce qui a \u00e9t\u00e9 d\u00e9fini. Les \u00e9quipes pour la production 3D, motion design ou tournage et parfois m\u00eame les trois \u00e0 la fois. Aujourd\u2019hui on peut faire aussi appel aux banques de stock-shots vid\u00e9o mais attention toutefois \u00e0 les rendre coh\u00e9rents avec le reste de la production.<\/p><p>\u00a0<\/p><p>Une fois la production en route, il faut pr\u00e9voir bande-son, enregistrement de voix off ou in. Cela doit s\u2019envisager avec un montage d\u00e9j\u00e0 bien \u00e9tabli, voir d\u00e9finitif.<\/p><p>\u00a0<\/p><p>Il est alors temps d\u2019exporter les sources pour la diffusion au bon format.<\/p><p>N\u2019oubliez pas qu\u2019\u00e0 chaque \u00e9tape tout doit \u00eatre fait pour avoir des sources qui correspondent \u00e0 la qualit\u00e9 recherch\u00e9e. Par exemple, si vous introduisez des sources vid\u00e9o issues d\u2019un smartphone dans un film en 4K (4 fois la haute d\u00e9finition) le r\u00e9sultat ne sera pas optimum.<\/p><p>\u00a0<\/p><p>Vous me direz que pour une s\u00e9quence vid\u00e9o destin\u00e9e \u00e0 accompagner un post Facebook le processus peut para\u00eetre lourd. Certes, il ne faut pas forc\u00e9ment autant d\u2019\u00e9quipe et de moyens. Toutefois, cr\u00e9ez-vous une check-list reprenant chaque \u00e9tape et allouez les moyens \u00e0 la dimension de votre production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment bien pr\u00e9parer la r\u00e9alisation d\u2019une vid\u00e9o ou d\u2019un film ? Quelles sont les diff\u00e9rentes techniques de production ? \u00c0 quoi sert un story-board ? Quels sont les atouts d\u2019un format audiovisuel dans votre communication ? \u2026 Autant de questions auxquelles nous r\u00e9pondons pour vous aujourd\u2019hui. Saviez-vous que&nbsp;: 80 % des internautes pr\u00e9f\u00e8rent regarder une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMMENT R\u00c9ALISE-T-ON UN FILM OU UNE VID\u00c9O? - Agence Puck<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de communication, positionnement de marque, marketing, retrouvez ici nos astuces et conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/dev.agence-puck.fr\/actualites\/comment-realise-t-on-un-film-ou-une-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMMENT R\u00c9ALISE-T-ON UN FILM OU UNE VID\u00c9O? 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