{"id":2637,"date":"2022-03-29T17:08:41","date_gmt":"2022-03-29T15:08:41","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=2637"},"modified":"2022-04-12T15:47:49","modified_gmt":"2022-04-12T13:47:49","slug":"reseaux-sociaux-la-publication-parfaite","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/reseaux-sociaux-la-publication-parfaite\/","title":{"rendered":"R\u00c9SEAUX SOCIAUX : LA PUBLICATION PARFAITE"},"content":{"rendered":"
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Comment fait-elle pour avoir autant de likes ? Pourquoi sa page Instagram est-elle si populaire ? Cr\u00e9er la publication id\u00e9ale n\u2019est pas si simple ! Influenceurs et community manager pourraient vous le dire eux-m\u00eames, c\u2019est un m\u00e9tier ! Il existe de nombreuses techniques et astuces pour cr\u00e9er \u00ab\u00a0LE POST\u00a0\u00bb. Voici donc quelques astuces pour s\u2019y rapprocher.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Identifier le style et le ton<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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C\u2019est tr\u00e8s important d\u2019avoir une identit\u00e9 propre et reconnaissable en un seul coup d\u2019oeil. Vous devez conserver tout au long de votre fil d\u2019actualit\u00e9 une certaine coh\u00e9rence visuelle, mais aussi dans le ton que vous utilisez (s\u00e9rieux, inspirant, dr\u00f4le\u2026). Demandez-vous si votre publication reste dans le m\u00eame esprit que les pr\u00e9c\u00e9dentes\u00a0?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gros\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Conna\u00eetre son audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il faut \u00e9videmment proposer un contenu qui va plaire \u00e0 vos followers, si vous avez une page d\u00e9di\u00e9e \u00e0 vos photos de produits, alors ne la polluez pas avec des publications d\u2019articles sur l\u2019actualit\u00e9 en g\u00e9n\u00e9ral. Vous devez en premier lieu int\u00e9resser vos followers et proposer le contenu pour lequel ils vous suivent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La qualit\u00e9 est primordiale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous pouvez utiliser les banques d\u2019images (certaines gratuites comme Unsplash ou Pexels) et vous cr\u00e9er une belle identit\u00e9 visuelle gr\u00e2ce \u00e0 des photos d\u2019excellentes qualit\u00e9s. Cependant, et c\u2019est encore mieux, si vous utilisez vos propres photos originales et uniques pour offrir du contenu exclusif \u00e0 vos abonn\u00e9s, rien n’emp\u00eache de les \u00e9diter ou d\u2019ajouter un filtre pour sublimer votre photo.<\/p>

Il est aussi int\u00e9ressant d\u2019utiliser diff\u00e9rents formats comme les vid\u00e9os ou les gifs (80% des personnes consomment de la vid\u00e9o), mais la qualit\u00e9 doit avant tout rester excellente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Cam\u00e9ra\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Utiliser des hashtags, mais ne pas en abuser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un hashtag est tr\u00e8s important, car il permet \u00e0 votre publication d\u2019\u00eatre visible par tous les gens int\u00e9ress\u00e9s par ce m\u00eame hashtag en dehors de vos followers. Plus le hashtag que vous allez utiliser est \u201cpopulaire\u201d plus vous avez de chances d\u2019attirer du trafic sur votre post.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Poster le bon jour, \u00e0 la bonne heure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Et oui, on ne publie pas n\u2019importe quand ! L\u00e0 aussi il y a des r\u00e8gles \u00e0 respecter selon le r\u00e9seau social que vous utilisez. Pour \u00eatre s\u00fbr de ne pas louper le \u201cbon moment\u201d, il est conseill\u00e9 d\u2019utiliser un outil de programmation comme Buffer ou Hootsuite afin de vous faciliter la t\u00e2che.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\nSavoir cr\u00e9er de l\u2019engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"R\u00e9veil\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pour avoir un fort engagement sur votre publication, il faut\u00a0faire participer\u00a0vos followers. Poser des questions ou incitez-les \u00e0 discuter avec vous : \u201cQue pensez-vous de notre nouveau produit?\u201d, \u201cEt, vous qui r\u00eaveriez-vous\u00a0de voir en conf\u00e9rence ?\u201d. Cela va aussi permettre \u00e0 l\u2019algorithme de voir des indicateurs positifs et de mettre plus souvent en avant vos publications.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Homme\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Comment fait-elle pour avoir autant de likes ? Pourquoi sa page Instagram est-elle si populaire ? Cr\u00e9er la publication id\u00e9ale n\u2019est pas si simple ! Influenceurs et community manager pourraient vous le dire eux-m\u00eames, c\u2019est un m\u00e9tier ! Il existe de nombreuses techniques et astuces pour cr\u00e9er \u00ab LE POST \u00bb. Voici donc quelques astuces pour s\u2019y […]<\/p>\n","protected":false},"author":1,"featured_media":2803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nR\u00c9SEAUX SOCIAUX : LA PUBLICATION PARFAITE - Agence Puck<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de communication, positionnement de marque, marketing, retrouvez ici nos astuces et conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/dev.agence-puck.fr\/actualites\/reseaux-sociaux-la-publication-parfaite\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00c9SEAUX SOCIAUX : LA PUBLICATION PARFAITE - 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