{"id":2626,"date":"2022-03-29T17:03:33","date_gmt":"2022-03-29T15:03:33","guid":{"rendered":"https:\/\/agence-puck.fr\/?p=2626"},"modified":"2022-04-12T15:48:16","modified_gmt":"2022-04-12T13:48:16","slug":"les-5-cles-pour-la-conversion-dun-visiteur-en-prospect","status":"publish","type":"post","link":"https:\/\/agence-puck.fr\/en\/actualites\/les-5-cles-pour-la-conversion-dun-visiteur-en-prospect\/","title":{"rendered":"LES 5 CL\u00c9S POUR LA CONVERSION D\u2019UN VISITEUR EN PROSPECT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2626\" class=\"elementor elementor-2626\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82d04a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82d04a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b8dc87\" data-id=\"4b8dc87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d329850 elementor-drop-cap-yes elementor-drop-cap-view-framed elementor-widget elementor-widget-text-editor\" data-id=\"d329850\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le webmarketing a montr\u00e9\u00a0que les agences de communication savaient transformer leurs actions en contact qualifi\u00e9. C&#8217;est un savoir-faire particulier que nous avons d\u00e9velopp\u00e9 depuis des ann\u00e9es \u00e0 l&#8217;Agence Puck pour ajouter une brique \u00e0 nos outils de communication.<\/p><div>\u00c0 l\u2019aide des 5 \u00e9tapes suivantes, nous mettons en place un processus clair et pr\u00e9cis qui s\u2019adapte parfaitement aux probl\u00e9matiques d\u2019acquisition B2B. Toutefois, il faut partir d\u2019objectifs clairs, avoir un positionnement concurrentiel et avoir identifi\u00e9 sa cible. Ensuite, rentrer dans un processus dans lequel chaque \u00e9tape a son importance.<\/div><p>Partir d\u2019un audit\u00a0: \u00e0 partir de vos canaux actuels, outils digitaux, mais aussi de l\u2019\u00e9tude de votre secteur et de vos concurrents, nous faisons un audit complet des comportements, champs lexicaux, contenus, qui g\u00e9n\u00e8rent l\u2019audience et la recherche en ligne. Cet audit donne lieu \u00e0 une strat\u00e9gie d\u2019action chiffr\u00e9e qui va prendre en compte les 5 \u00e9tapes de la conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23aa9e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23aa9e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9974283\" data-id=\"9974283\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebc1ab0 elementor-widget elementor-widget-image\" data-id=\"ebc1ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"432\" height=\"1080\" src=\"https:\/\/agence-puck.fr\/wp-content\/uploads\/2022\/03\/ugpu.png\" class=\"attachment-full size-full wp-image-2632\" alt=\"Infographie des 5 \u00e9tapes de la conversion marketing\" srcset=\"https:\/\/agence-puck.fr\/wp-content\/uploads\/2022\/03\/ugpu.png 432w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2022\/03\/ugpu-120x300.png 120w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2022\/03\/ugpu-410x1024.png 410w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2022\/03\/ugpu-768x1920.png 768w, https:\/\/agence-puck.fr\/wp-content\/uploads\/2022\/03\/ugpu-614x1536.png 614w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le webmarketing a montr\u00e9&nbsp;que les agences de communication savaient transformer leurs actions en contact qualifi\u00e9. 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